5 Marketing Channels That Need To Be Included In Your SEO Strategy Allie Wolff It’s safe to say that by 2018, every small business, large organization, entrepreneur, and marketer knows that SEO is an important part of marketing. It’s also safe to say that it’s general knowledge that SEO is by no means an easy, one-off task. While a lot of search engine optimization is focused on writing articles for your blog, there are other marketing channels you should be incorporating into your SEO strategy. LinkedIn and Slideshare If you’re a B2B marketer, you’ll definitely want to incorporate LinkedIn and Slideshare into your SEO strategy. Take those keywords you’ve identified as part of your keyword research and plug them into the description on your company’s LinkedIn profile page. Be mindful not to simply keyword stuff since search engines have evolved beyond assigning points for keyword stuffing. It also just looks and sounds bad. Apply the same idea to your LinkedIn posts on your newsfeed and in industry-related LinkedIn groups. Similarly, incorporate keywords into your Slideshare presentations. Slideshare offers an excellent platform for establishing your company as an expert on a particular topic, so be sure to use your target keywords in the presentation and description and share your slideshow far and wide. PPC The first few results on a search engine results page are paid ads. If you can snag the top spots for your keywords, it increases your company’s name recognition and importance (especially if this is combined with organic search results). Be sure to use that keyword list you generate through your keyword research in your PPC advertising. One way to figure out which keywords your target audience is using is to enable a site search functionality on your website so that you understand exactly what language people use to search for specific products. Be sure to apply this same strategy to your PPC advertising on social media sites like Facebook as well. Instagram Instagram probably doesn’t come to mind when you think of places where SEO keyword research is applicable, but don’t be fooled. Just because Instagram is a visual site, doesn’t mean people don’t find what they’re looking for with words. Someone looking for workout inspiration may browse through the hashtag #fitspo (over 52 million posts in “tags” as of writing) while someone planning a trip to Vegas may look through the hashtag #whathappensinvegas (over 2 million posts in “tags” as of writing). If you figure out the combination of hashtags that give your posts the most exposure, you’re looking at a way of bolstering your usage of Instagram as a marketing channel. YouTube Videos are a vital part of your content marketing strategy. If they’re well done, they can help boost your company’s visibility in search engine results. So how can a website like YouTube factor into your SEO strategy? For starters, improve the quality of your videos so that people stick around for longer than the first three seconds. YouTube can tell how long people spend on videos and ranks them accordingly. One quick way to increase the duration of your views is to get rid of long-winded introductions. Include links to other videos your brand has produced to add value for the viewer and increase the views of your other videos. Encourage your audience to increase the views your videos receive by asking them to like them, share them, or subscribe to your channel. Finally, make videos based on the topics you’ve already identified as high-interest topics through your keyword research. Infographics We’re cheating a bit, since infographics aren’t really a marketing channel, but they are such a useful tool for any SEO strategy that we have to include them. Infographics present data and processes in an easily digestible way. Because they’re informative and pretty to look at, it’s no wonder people readily share them. It’s for these reasons that you should include infographics in your SEO strategy by creating them based on your keyword research and sharing them through social media, your blog, through guest blogs, and more. Be sure to throw them up on sites like Pinterest as well. There are many ways to get creative with SEO and several marketing channels you can use to share the content you create based on your keyword research. As you map out your SEO content plan for 2018, be sure to incorporate some of these marketing channels into your strategy.