14 Articles To Help You DIY Your SEO Natalie Slyman There’s a sense of empowerment that comes from DIY’ing. Building that shelf yourself instead of buying one online makes you feel like you can do pretty much anything. But when it comes to things that appear to be a bit harder to wrap our heads around, like SEO, it’s a different story. It can be easy to convince ourselves that we don’t have the skills needed to implement better SEO practices or that we just don’t fully understand all the technicalities around it. But what if I told you that you could do away with that inferiority complex and DIY your brand’s SEO? Yes, you can actually implement strategies that will, over time, increase your search engine optimization and make your website rank higher in Google search results. To help you get started, I pulled 14 of our blog articles that share SEO tips and tricks and put them right here for you to dig into. So, take a look and get started on the path towards SEO success. 1. All of the Google Tools Your SEO Strategy Needs If you’re going to tackle your SEO yourself, you need to get your tools in order. This blog post lists the various Google tools that will help you get the job done, along with why you should use them to assist your SEO strategy. 2. Subdomains vs. Subdirectories: Which is Better for SEO? Keywords and backlinks sort of get all the SEO glory, but how your website is organized has a lot to do with SEO too. Subdomains and subdirectories are used to organize your site, which is beneficial for tons of reasons. This blog post dives into what subdomains and subdirectories are, their difference, and which are more optimal for your SEO practices. 3. Everything You Need to Know about SEO for Voice Search Voice search is the future. In fact, by this year, it’s expected that at least half of online searches will be done by voice. This blog post breaks down what that means for your SEO and specific ways you can optimize your SEO for voice search. 4. How SEO Drives B2B Marketing This blog post is a must-read for a more basic understanding of SEO and its role in your B2B marketing efforts. It discusses keywords and content and how to use and organize your on-site content in the best way. Also, it dives into expectations regarding outsourcing these efforts, as well as results. 5. 5 Marketing Channels That Need To Be Included In Your SEO Strategy SEO is more than just managing the content on your website. If you really want to be effective, then you have to consider how SEO affects the other marketing channels you’re using. This blog post discusses SEO in regards to your paid advertisement efforts, infographics, social, and more. 6. 5 SEO Tips for Marketing Agencies Marketing agencies are very unique when it comes to their goals and tactics. In order to stay competitive and actively grow their client base, they need to be trying new and creative methods. This blog post, authored by John Jantsch, a marketing consultant, speaker, and Wall Street Journal bestselling author, dives into SEO tips that can specifically help marketing agencies. 7. 3 SEO Strategies for Driving Traffic to Your Website We all want more traffic to our website. It helps us increase the chances of converting that traffic to leads, and then converting those leads to paying customers. SEO plays a big part in driving traffic to your site, but you have to use the right strategies. This blog post offers three that are sure to work, as well as tons of necessary information around SEO. 8. Before You Hire an SEO Company, Try These 16 DIY Tips This blog post has everything you need for DIY’ing your SEO. Our CEO, Jonathan Herrick, offers 16 tips that you can implement on your own, without the help of an outside agency. Instead of spending tons of money outsourcing, check out some simple things you can do to improve your SEO. 9. SEO Tips to Start Using Right Now When it comes to SEO, you don’t have time to waste. But not knowing where to start can lead to an epic amount of procrastination. Break the cycle by reading this blog post for some SEO practices you can try right now. 10. 7 Ways Small Businesses Can Compete with SEO Giants The small business struggle is real. Big companies have more money and more people, which can leave small businesses in the dust. But it doesn’t have to be that way. Check out this blog post for some ways small businesses can compete against larger SEO giants in the industry. 11. Everything You Need to Know About Internal Link Building Internal link building is a lot like spider webs. It’s an intricate operation that requires careful strategy and consistency. This blog post breaks down internal link building by discussing what it is, how it’s different from external link building, why internal links are so valuable, and tips for effectively using an internal link building strategy. 12. How to Write a Marketing Blog that Ranks on Google There are many moving parts that make up your SEO strategy. So, let’s break down one of the most important components: your blog content. This article dives into a step-by-step process for putting together a singular blog post with the intention of it ranking well on Google. 13. 4 Tips For Improving Your Blog With Expert Keyword Research Finally, keyword research explained! You know keyword research is a crucial part of any SEO strategy, so you don’t want to skip reading this blog post. Check it out for an easy-to-follow guide on implementing keyword research. 14. The Real Cost of Skipping SEO Think you can continue to put SEO on the backburner? Think again. Skipping SEO has major repercussions, not only for your online visibility but for your company’s bottom line, too. It’s time to flex your DIY skills and take a stab at your company’s SEO. You can no longer afford to be putting it off simply because you’re worried about being unskilled, or you’re unsure of where to get started. We hope you find all the help you need in the articles above and get started on your DIY SEO strategy ASAP.