The right landing page can make all the difference.

Among B2B companies, 68% use strategic landing pages to acquire new leads, with more landing pages directly correlating to more conversions. Companies that increase their total number of landing pages from 1-5 to 10-15 see a 55% increase in leads, and those with 40 or more landing pages get twelve times the amount of leads as those with five or fewer. 

The math is simple: more landing pages = more leads — plus more incentive to optimize your landing page strategy as much as you possibly can.

Our new Landing Page Builder makes it easier than ever to create landing pages. In turn, you get a quick way to generate new leads and a simple solution for increasing your landing page count. Here’s a step-by-step guide for how to use it.

Step One: Select a Template

Selecting the right landing page template is a step that you shouldn’t take lightly. You’ll want to make sure that whatever layout you go with will help you organize the most crucial information appropriately, and help give clarity to your site visitors on what it is they’re considering accessing. 

Our templates come pre-designed and pre-optimized for great user experience. They can be totally customized to adhere to your brand style and campaign objectives. You don’t have to create your landing page from scratch, which can be time-consuming and intimidating. Instead, choose from our array of templates to make the creation process a breeze. 

Step Two: Design

Once your template is selected, you have the opportunity to completely tailor your chosen template to your needs. Constructing a great landing page relies heavily on the type of content you’re including, and the way in which you organize it.

Within our landing page builder, you can simply drag and drop your desired text, images, and so on into the chosen layout. You’ll have a variety of content formats to choose from, including forms, videos, social media, and buttons. We recommend diversifying the content formats that you use on your page to offer more visual interest and keep eyes on the page.

You’ll also be able to format your landing page section by section and by blocks of real estate. This will help you focus on the vertical experience of your users as they scroll down the page. 

The last stage of your landing page design will be centered around the body of your page. Here, you’ll choose the general look and feel of your landing page, including background images, colors, fonts, and more. This will allow you to stay on-brand so that all the pages of your website look cohesive.

Step Three: “Thank You” Page

The key to any effective landing page is the “Thank You” page. This is the content that your users will see once they submit their information. You have the option to either create a unique page that you design and edit or to redirect directly to another URL (like your company’s homepage, for example.)

Not sure which way you want to go? No problem. Our software allows you to preview both choices to see which option looks best and provides the most optimal opportunity for future conversions.

Step Four: Information

Okay, it’s time to pause the fun stuff and get working on the nitty-gritty details that are necessary in order to get your landing page working properly.

You’ll want to assign a name to your landing page for easy reference later on, as well as select the domain that will be used for the URL. And if you want to add a custom domain, no problem. Our software allows you to set that up so you can fully manage this step.

Step Five: Publish

Once everything is ready to go, publish your landing page and start reaping the benefits of all that not-so-hard work! We’ll provide you with a custom short URL that you can start using right away to share your new landing page with the world.

Build More Landing Pages, Attract More Leads

With a platform this simple, you’ll be able to quickly bolster up the quality and quantity of your landing pages for increased lead generation. As for what to do from there, we’ve got lots of additional features that can help you spread the word. Use our other marketing automation tools to get your new landing pages out to as many prospects as possible, all the while tracking behind-the-scenes data like customer behavior and conversion rates to help guide you in your evolving strategy.

Whether B2B or B2C, all small businesses can benefit from a solution that takes the guesswork out of creating stunning, successful landing pages. Try out our new landing page builder and see for yourself just how easy it is to grow your total number of landing pages and get all of the benefits that come along with them.

Need some help? We’re for you! Head to our Landing Page Builder help page for a further breakdown of the steps, and get in touch with our team if you’d like us to walk you through one-on-one.