Often when meeting with clients, I am asked the question “What exactly is inbound marketing?” There tends to be confusion surrounding inbound marketing vs. outbound marketing. I’ve searched high and low to find a comprehensive infographic to explain the key differences between each!
To recap some common differences:
- Inbound Marketing focuses on getting found by people searching for what you offer while Outbound Marketing focuses on pushing the message out to people
- Inbound Marketing typically uses Search Engines, Blogging, Social Media, and Opted In Email Lists to drive sales, while Outbound Marketing focuses on Advertising, Trade Shows, Direct Mail, and Cold Calling to drive sales
- Inbound Marketing is cost effective, while Outbound Marketing can be costly
