Glass Doctor - BenchmarkONE
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Elizabeth Eby Trautman

Sales Manager @ Glass Doctor
The user interface is beautiful, and it allows our team to easily manage contacts, track our sales pipeline and monitor results.

Tell me about yourself and your business

Glass Doctor is a full-service glass company offering everything glass related — from commercial properties to auto to residential needs such as shower doors. We are one of more than 270 locations nationwide and have been in business for over 30 years.

I started with Glass Doctor a year ago, and I head up all of our sales and marketing initiatives. When I’m not working on growing the business, you can find me at home cheering on my favorite team, KU. Rock Chalk Jayhawk!

What were your sales and marketing challenges before you used BenchmarkONE?

In the past year I have tried numerous CRM tools, and none of them stuck. They were all cumbersome and so hard to use. Like most sales professionals, I love building relationships and don’t have time to be bogged down by a complex CRM. During my fast-paced days I am usually a “pen and paper type” girl, but it becomes impossible to stay organized when I am out on the road selling constantly. No one can remember everything.

How has BenchmarkONE specifically addressed your challenges?

We started using BenchmarkONE after hiring Tom Ancona to grow our commercial glass program. Everyday he is building prospecting lists, sending emails, following up with opportunities, etc. BenchmarkONE not only helps Tom stay on track and make sure he is connected to his sales pipeline, it has been extremely beneficial in helping me to immediately track his progress and performance.

What was the big “Ah-Ha!” moment that made you decide you needed to try BenchmarkONE?

After my personal demo with Tegan, our BenchmarkONE sales consultant, it was apparent how beneficial BenchmarkONE would be in tracking our sales and marketing success. The software is super intuitive and works well with our sales and marketing processes at Glass Doctor.

 What are two or three BenchmarkONE features you love?

The user interface is beautiful, and it allows our team to easily manage contacts, track our sales pipeline and monitor results. I also love the dashboard. Being able to easily see our click rates and performance metrics is a huge plus for us. I would also say that reporting has been super helpful. I am always so busy, and with BenchmarkONE, I can simply log in and quickly tell my boss what’s happening in the business and share real-time stats on our most recent email campaign in seconds.

What measurable results have you seen since you started using BenchmarkONE?

On the sales side, we are more organized now than ever before. BenchmarkONE has put hours back in our day. On the marketing side, we just sent out our initial campaign and already we are seeing results which is exciting. Our open rates have increased by 50 percent since using BenchmarkONE.

What is the single biggest reason you would recommend BenchmarkONE to another business?

If you’ve tried other CRMs and they didn’t stick or you’re simply in need of an easy-to-use program to send email campaigns, BenchmarkONE is by far the best one I’ve ever used. Our team loves using it, and I couldn’t be happier with our decision to make the switch.

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