A Guest Post by Chuck Aikens, Founder & CEO of Volume Nine

You already know how valuable blogging is, which is why you already have one. But if you don’t have enough people visiting your blog, the whole purpose of having a blog is lost.

Ever wonder how some bloggers arrive out of nowhere and skyrocket their blog’s traffic and subscriber numbers, while some others struggle forever to move the needle? With over 164 million blogs already out there, you need to do a lot more than just write good content and present it well. You need to begin the groundwork even before you press that “Publish” button. Want to know how? Read on.

You spent all week writing a great piece of content that your industry is going to love, and now you’re ready to relax.  But wait a minute, this new blog post is going to get published on Tuesday morning and you have to get the word out.

Don’t worry, go enjoy your weekend!  Here are three things painlessly simple you can do on Monday morning to increase the traffic to your blog post.

1.      Boost Your Facebook Post 

Facebook has an astonishing 1 billion active users, and an average user spends about 22 minutes every day on this social network. No matter who your target audience is, chances are high that they will be on Facebook, so you should try everything possible to leverage this. Facebook’s Boost Post is a good starting point.

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Boost post is a feature that allows a post from your business page to appear higher up on the News Feed. Facebook charges a fee for this service, depending on how many people you intend reaching out to, and the number of impressions your post gets over time.

By boosting your posts on Facebook, you earn an extra degree of visibility for blog posts that you think are important. There is a much higher chance of a boosted post being seen by users who have liked your business page, that relying on organic Facebook impressions alone.

To boost a post, all you need to do is click “Boost Post” button next to the post, select the target audience, set up a budget, and you are good to go.

2.      Use Coschedule to Schedule Social Media Follow-ups 

A major mistake that many bloggers make is that they publish the blog, notify the social networks, and do nothing after that. By doing this, they lose the opportunity to get the click-throughs that the content deserves. The good news is that there are there are tools to help you promote your blog with social media in a more effective manner.

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Coschedule is a tool that lets you leverage the full power of social media. With Coschedule, you can implement a sharing schedule, and maintain a more consistent social presence. More than an editorial calendar, Coschedule is a Plugin that connects to your WordPress site and social media connections. Once added to WordPress, Coschedule lets you publish to your social connections, all through a calendar format.

You can add as many social connections as you want, integrate with Google calendar, track analytics, interact with team members, and more.

Our recommendation is to use it to schedule 5 Tweets and 2 Facebook Follow-ups – a solid game plan for your next post.

3.      Write Some Teaser Articles and Send it to a Few Influencers

A simple secret to rapid blog growth is blogger outreach. You can get other key bloggers in your niche, or influencers, to promote your blog for free. Just write some teaser articles and send them to a few influencers. By doing this, you can actually put your content before the movers and shakers in the niche, increasing changes that your blog is well received and highly circulated.

For example, in the following snippet, an SEO influencer, references an article from another SEO website’s blog, increasing the reach and audience for the blog post:

With better tools and an air-tight strategy, you’re ready take your blog to new heights of success.


chuck-aikensAbout the Author

Chuck Aikens is the CEO of Volume Nine, an SEO Agency which has been helping clients build organic traffic to their websites for over 9 years. Chuck enjoys living in Denver with his wife and 2 children where he enjoys running, skiing, and working on his golf game.