As a business owner, you always have a lot of irons in the fire, trying to keep things running smoothly. While there’s a decent chance keeping up with a blog is near the bottom of your to-do list, it really shouldn’t be. A strategic blog on your website could be your golden ticket to reaching and converting more customers.

Educational content is a marketing asset that’s available to all businesses at a low cost, making it a great leveler when you’re trying to compete with larger companies. Creating a blog packed with industry insights will not only help your business stand out in an oversaturated market, but it will also build trust and keep you top of mind with potential customers.

Ninety-six percent of your website’s visitors are in research mode and aren’t quite ready to buy. They can see right through self-promotional content — they won’t trust it, and it will repel them. But if you deliver valuable content to them at every stage of the buyer’s journey, they’ll return to your site again and again.

Read more of Jonathan’s article at GoSmallBiz.