Is Your Thinking Scalable Enough? Posted on December 13, 2017June 13, 2018 by Guest Author A guest post by Elaine Pofeldt, author of The Million-Dollar One-Person Business. Many people think that scaling up and running a one-person business are mutually exclusive ideas. That might have been true years ago, when the best way to grow a business was by hiring employees, but that reality has changed for many entrepreneurs. Thanks to digital technology, abundant freelance platforms, and the growth of inexpensive marketing automation tools, it is very possible to scale your revenue without adding legions of employees. That reality presents exciting possibilities for small business owners who have not yet achieved the cash-flow where they can add payroll or would rather collaborate with contractors than be a boss. As I discovered in researching my upcoming book The Million-Dollar, One-Person Business (Random House, Jan. 2, 2018) and reporting on ultra-lean businesses in my journalism work, there are many entrepreneurs who are growing their firms to seven-figure revenue without adding payroll. In 2015, 35,584 “nonemployer” firms hit $1 million to $2.49 million in revenue—up 33% since 2011—according to U.S. Census data. Nonemployer firms whose owners are the sole employees. So why are the owners of these firms able to scale their revenues so successfully? Here are three factors I’ve observed: They ignore the status quo. Owners of high-revenue, ultra-lean businesses are highly independent thinkers. They don’t let what others have done before them dictate how they will run their businesses and look at their businesses in ways that are genuinely fresh. That enables them to break revenue barriers for businesses of their size. One example is Dana Derricks, an entrepreneur I interviewed recently. Derricks, a copywriter, began self-publishing books to teach others how to write their own copy, but unlike many other authors, priced them based on the value he thought they would bring to readers. They sell for $400 to $2,500—and many customers are buying them. Thanks to such endeavors he told me he broke $ 1 million in revenue prior to hiring employees. His story reminded me of how important it is to question prevailing ways of doing business and trust your experience if you have found a better way to do things. They know when to call in experts. Many free agents assume they have to stick with their core expertise to succeed. Doing what you know makes good sense, but sometimes it helps to augment your knowledge. Owners of high-revenue, ultra-lean firms, in my experience, seem to be more willing than average to invest in talent with deep expertise. One example is Sol Orwell, who runs a business called Examine.com in Toronto. His company sells reports and other publications on nutritional supplements. Orwell is very interested in nutrition and well-versed in it. However, when it comes to writing the reports, he doesn’t wing it. He hires PhDs and other experts as consultants to evaluate the research on various supplements. The credibility of the information he provides gives him an edge. Nick Shaw, a competitive powerlifter, has taken a similar approach at Renaissance Periodization, a training and diet services company for athletes in Charlotte, N.C. Although he is an avid bodybuilder, when he decided to sell a new product—prebuilt diets—he hired an exercise physiology consultant to help him develop the diets. The takeaway: If you feel like you’ve reached the limits of your expertise in your business, maybe it’s time to trust that instinct and team up with someone who can help you offer even more to your customers. They aren’t afraid to jump into the ring. Many solo entrepreneurs drag their feet on introducing new products and services because of fear of failure. That can reduce the risks in their businesses but it also limits opportunities to grow their revenues. Entrepreneurs who have built seven-figure, one-person businesses are willing to put their ideas to the test—often in public ways. Take neonatal nurse Wendy Colson, RN, who started baking nutrition bars in her kitchen for the new moms in her lactation support group. The bars became so popular she began selling them and achieved a very high re-order rate. But Colson realized it was one thing to sell to people who knew her well and another to market the bars to a wider audience. So, to see if she could scale the idea, she put up a simple website to sell her bars to the public—and after sales took off—invested more in the business. It now brings in more than $1 million in annual revenue. It’s not easy to leave behind the ways of thinking that keep many very small businesses from reaching their potential. But if you want to grow a business that brings you prosperity, economic stability and opportunities for growth and giving back to your community, expanding your mindset can be well worth the effort. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees, tapping automation and other technology to scale their efforts (Random House, 2018). As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan completion. During her time at FSB, she ran the magazine’s website, fsb.com, for four years, building its traffic from two to five million page views a month.
Out of the Box Holiday Gift Ideas for Employees and Clients Posted on December 12, 2017June 13, 2018 by Erin Posey You’ve been searching long and hard for a gift that will show how much you appreciate your employees and clients. But you’re more than a bit concerned that it might be viewed as dull or trite. You could buy a gourmet gift basket, but what if they have dietary restrictions? And a bottle of scotch wouldn’t go down particularly well with the teetotalers. Remember that a holiday gift is a gesture of your appreciation. It doesn’t have to be expensive to make a significant impact. The holiday season is the time of year where the thought really does count. Here are our top out of the box holiday gift ideas that will show you care without blowing your budget. Grocery or department store cards With the added expenses during the holiday season, grocery or department store gift cards are very welcome by many. It allows your employees to purchase a few luxury items without blowing their budget. It could be a massive hit with the clients and could keep them in biscuits and coffee the entire year. Or if you would prefer to be more generic, you could opt for a personalized visa card. Monthly Gift Subscription There are so many great gift subscription boxes at the moment, and it is truly a wonderful idea as it keeps on coming throughout the year. Consider a monthly tea or coffee box – something that will be used and appreciated rather than an item that just sits in the corner gathering dust. Even candy or cookies make a delightful and fun treat as an employee or client gift. Coffee Mugs There is no confusing their coffee mugs if your team has their very own personalized versions to drink out of. It will avoid the dreaded mug mix up, and you can always bundle it together with another gift if you intend to make a big impression. It is definitely a great place to start for those on a small budget. Charity Gift Giving the gift of charity is a fantastic thing to do. It encourages people to give graciously to others, even if it is not their own money they’re spending. And you don’t have to pay a lot for your employees or clients to make a difference in someone’s life. You can choose from well-respected charities such as Kiva which refunds the money to be lent again, or opt for a one-time purchase from Oxfam. Plants While flowers seem to be a standard gift during the holiday season and do make a lovely gesture, they don’t tend to last very long. A plant is a generous gesture for eco-friendly companies and will show your appreciation in spades. You can even go so far as to personalize the planter if it is a corporate gift. From cacti to succulents, there are many companies that offer the gift of plants during the holiday season. Cupcakes I am hard pressed to imagine anyone not enjoying cupcakes unless they are gluten intolerant and even then, they can still be sourced for the holiday season. Traditional cupcakes or even macarons can be FedExed all across the country to arrive safely at your intended destination. Or if you are after something a little bit special, Wicked Good Cupcakes ships cupcakes in a jar. Fitbit Being concerned about your employees’ health and well-being is admirable, and there is no better way to show that than with a Fitbit. It helps your employers focus on their exercise levels and puts their work-life balance at the forefront of their mind. It’s non-traditional and can advise them on their sleep patterns and movements throughout the day. Healthy Snacks Most workplaces tend to get a bad rap for unhealthy snacks such as donuts and other carb-laden goodies. So why not give the gift of a healthy snack such as a box of goodies from Snack Nation or Urthbox. Your clients and employees will love it, and if they choose to continue to use the company’s service, then it is entirely up to them. Event Gifts Giving a gift of an event is always well received, provided it is something that everyone enjoys doing. Rather than paintballing or rock climbing, consider giving out cinema tickets so your employees and clients can catch all the best releases on their own time. Many have executive seating and in-house menu service, so check out the cinemas close to you to see what is available. If you are in a major city with events happening all the time, you can buy a gift card from a site such as TicketMaster, and they can choose what kind of concert or show they see for themselves.
4 Important Skills For Digital Marketers in 2018 Posted on December 11, 2017July 22, 2022 by Allie Wolff What’s your new year’s resolution? Hitting the gym more? Eating better? Saving more money? Living out fewer eye-rollingly obvious stereotypes of new year’s resolutions? Sure, sure. But what about being a better digital marketer? With digital sucking up more marketing dollars than ever before (forecasted to exceed $100 billion worldwide by 2020, according to eMarketer.com), innovation is the driving force. Never before have new media existed so rapidly, forcing marketers to simultaneously be experts in past platforms and students of new ones. In 2018, that means wise marketers will understand what areas to keep on top of and what’s worth studying up on in the coming 12 months. Stay On Top of the Basics We’re talking content marketing, SEO and analytics. These have been core tenets of digital marketing for years, and their viability is not diminishing. The fundamentals will likely remain the same in 2018, and your most important skills will be staying on top of them. SEO and content marketing go hand in hand, and search engines (hello, Google) are constantly changing the way their algorithms work. By checking in with your targeted keywords and SERPs, you can adjust your own work to reflect any possible changes coming up in 2018. Keeping minute records of your analytics will help, too. In a world where slight fluctuations beyond your control can cost you search and social presence, the only safeguard you have is to understand your own situation, KPIs and past performance numbers. Next-Level Social Social media companies are constantly changing, and just like with the basics of search and content marketing, you’ll need to stay on top of your social analytics to figure out what’s still working and what’s not. Keeping on top of your Facebook analytics is critical for success on the platform. Just look at what’s changed in social media in 2017: Twitter doubled its character count; Instagram introduced e-commerce ads; Vine officially folded; Facebook changed its algorithm and advertising structure something like a thousand times; a hundred new social platforms probably came out that we’re not even aware of. Integrations with newsletters and Google Analytics are literally changing on a monthly basis. Redesigns mean old image placements can become obsolete. Influencers are being outed as racists with surprising frequency. So when you’re talking to your social media manager, be sure to accommodate for the fact that their landscape is changing more rapidly than anywhere else in digital marketing. It’s what makes the job exciting—but also challenging. Who knows what 2018 will bring? Video’s No Longer Just Video Brands of all stripes have consistently shown what an asset new tech can be. Virtual reality, 360-degree videos, live streaming and sharply edited bite-sized social videos have proven a hit for brands across the web—none of which existed to this extent four years ago. Remember her? Brands wish they had this kind of authenticity. It’s no secret that the social media platforms love and prioritize video in their algorithms (it keeps people viewing their platforms longer), so lean into that and make video a priority in 2018. Looking for inspiration? Consider low-effort, easily uploaded videos with minimal editing. Facility tours, new product showcases and goofy holiday notes are just a few examples of things you could shoot on your phone that would delight your social followers. If you’re comfortable, going live on any of them can cut back on editing time and boost your social numbers, too, by showcasing your video to all your followers immediately. If your budget allows, go bigger with video projects and invest in a 360-tour of your agency or a VR campaign you can take on the road. Even a tightly written, well-edited five-second video can work wonders for you on YouTube, if the quality is high enough. But these bigger investments take time and money, of course. If you’re new to video, make 2018 the year you dive in deep. If you’re already convinced, now is the time you should dive deeper. The Future is Now: AI Isn’t Creepy Anymore Well, not as creepy, anyway. As chatbots have slipped into our daily customer-service routines, their sophistication is growing at a rapid pace. Chatbots can help small businesses with small staffs in particular; when you’re growing a business, it can be extremely helpful to have something automate responses to general queries and help customers find what they’re looking for. Of course, Artificial Intelligence goes beyond chatbots, too, and is everywhere from Google Assistant (or Siri or whomever you prefer to hang out with) to machine-learning algorithms, market research and speech-recognition software. Finding out how best to utilize it for your digital marketing skills in 2018 will be up to you, but finding a way will keep you ahead of your competitors. So what are you waiting for? This is the most futuristic-sounding year we’ve lived in yet. Welcome to 2018.
The Ultimate Guide to Holiday Emails Posted on December 8, 2017November 30, 2018 by Jessica Lunk For many small businesses, the holiday season is the most lucrative of the year. According to the National Retail Federation, brands can sell as much as 30 percent of their total annual income coming during November and December alone, and year-over-year sales are generally increasing across the board. So how can you stay on top of it? Email marketing is one of the most efficient tactics here. It’s a busy time of year for everyone—including your customers—so trying to catch their attention with banner ads or content marketing might not work, since they have less attention to give. Emails, at least, get delivered straight to them, popping up on their phones and in their inboxes with your message. Since everyone’s scrambling to find a good present anyway, it’s a great time to surprise them with a way out of their problems. So how can you optimize your email strategy to bring in the best results this holiday season? Step 1: Cut Through the Spam Headlines are always the trickiest to nail down, and that’s why we encourage A/B testing them as often as possible. But during the holiday season in particular, you’ll need to cut through the inbox spam with personality and personalization. Try personal references, clever lines, emojis or blunt offers in your headlines. Think about a problem your ideal customer might be facing and how you can solve it. Put yourself in their shoes and consider the language that would be most appropriate—something comforting, encouraging or clear. At the same time, while you’re vying for attention in the inbox, resist the urge to use clickbait that fails to deliver on the promise of your subject line. Keep it relevant – not misleading. Need a few ideas? One of my favorite places to go is the “Promotions” tab in Gmail to see what type of headlines jump out at me in a sea of offers. We’ve also written a primer on email headlines that’s timeless and full of great ideas. Step 2: Offer Something Valuable Whether it’s a gift guide, referral rewards or last-minute tips, your campaign should revolve around something prominent and worthwhile. Holiday guides are always a good bet, because many businesses are trying to capitalize on the holiday season. Often businesses have a difficult time differentiating themselves from the masses—and that’s where you come in. You can break down your guides by industry, focus and skill level so you can reach prospects of all types. This is also a great time of year to spread around referrals, which slot perfectly into the “season for giving” mentality. People are primed to spend money, but are also expecting better-than-ever deals; offering discounts to referrals via friends or family is a surefire way to spread the holiday spirit and draw attention to your brand. You can offer free consultations, shared discount codes or anything else that makes sense for your company. If all else fails, of course, you have one last hail Mary: the last-minute deal. Nothing answers a worried shopper’s prayer quite like receiving an email that says “Last chance to get your gift by Dec. 24!” If it’s getting down to the wire, now is the time to entice your customers by easing their worries. Step 3: Design for the Season Now is not the time to overload customers with new information. Now is the time for clarity. Find your objective, write your headline and design your email in the clearest way possible. Remember, you’re trying to make life easier for your customers. Use clear language and a design that streamlines your offer. Follow it up with an obvious call to action that leads directly to a landing or purchase page. It doesn’t make sense to send people to your homepage when you’re advertising a specific service—they’ll get confused and probably (understandably) leave. Step 4: Don’t Let it End with the Season Isn’t it such a relief when the holiday season is over? Your customers feel it, too. And since January is such a notoriously low spending month for businesses (everyone’s shopped-out from December), that’s the time to let go of some real discounts and offers. Now that the dust has settled, it’s a perfect time to also reach out with a questionnaire, feedback survey or follow-up email. Remember, the holiday season is one of the most emotional shopping experiences people endure. There’s a good chance your offerings, attentive customer service and outreach could have genuinely relieved them of stress and helped them set the new year off on the right foot. If that’s the case, you’ll want to hear about it. After all, a healthy dose of good cheer is what the holiday season is all about.
8 Elements You Should Look For On Every Resume Posted on December 7, 2017October 2, 2024 by Jonathan Herrick Anyone running a small business can tell you what an intimate and daunting act it is to hire someone new. You’re hiring for talent and skill, of course, but you’re also trying to make that perfect culture fit so you don’t have any conflicts with your current staff. No pressure, but if you make a bad decision, you’ll have to live with the consequences and most likely be forced into a difficult conversation—which will lead you to the beginning of the cycle all over again. So how do you mitigate that outcome? Sure, you know on the surface what you’re looking for in a resume, but that’s not enough. Resumes tell stories. And unless you know how to read them, you’re missing out on half of what they have to say. Look for a logical progression. Consider your candidate’s last few jobs. Have they progressed in their job titles? Have they taken on more responsibility? Have they been promoted? Sometimes, at a certain point, people will plateau, shifting from job to job at the same level. That’s not necessarily a bad thing—it means they might excel at their duties—but in a small-business environment, you’ll generally want self-starters who can thrive and exceed expectations. Look for hard data, not fluff. Compare the two following sentences: “I was in charge of optimizing our website for conversions with ROI goals as per strict KPI metrics,” versus, “I grew our website traffic by more than 50% year-over-year for three years, which helped earn me the ABC Business Award for Excellence.” See the difference? One means something; the other is bloated junk. Look for consistency online. Of course you’ll search for them on Google; this goes without saying. But cross-referencing their submitted resumes with their resumes on LinkedIn or Monster is a useful step. Often one will have specific vocational information the others lack—it’s not unusual to tailor your resume to a prospective employee—but you could also find some contradictory dates that raise red flags. Going a step beyond to look at their other social platforms is also handy. If they’re dumb enough to rant about how much they hate their job publicly online, you shouldn’t be dumb enough to hire them. (Bonus tip: You should also look at who they follow and who follows them online. You can sometimes learn more about a person that way than by looking at their actual tweets.) Look for keywords if you’re swamped. Overwhelmed by all the info in a sea of CVs? It’s easy to get lost in over-analyzing each candidate. Professional recruiters will whittle down applicants by scanning or even searching for certain keywords in their resume with the help of applicant tracking software. These can be a skillset, software, tool or role that you know your ideal candidate will have. Look for logistical problems. If their work and education experience are all in one city such as Chicago, are you sure they would be willing to relocate to Boston, or St. Louis for example? Are you willing to help pay relocation costs for the right candidate? If you iron out those details internally before you start looking for candidates, it will save you valuable time in the resume review process. And the last thing you want to do is get to an offer stage, only for the candidate to get cold feet about moving. Look at their portfolio, if applicable. If hiring someone who’s going to have some creative license, you’ll want to see their past work. If they’re clever, they’ll embed links to particular works in the PDF version of their resume, so you don’t have to go hunting independently for it. This goes without saying for writers, illustrators, photographers, designers and artists, but you can also look and ask for portfolios of past projects, successful proposals and business websites. Look for employment gaps. This is not necessarily a red flag, but it’s something you can search out and inquire more about in person. Maybe they quit their job to live in a van and drive around the United States for six months, or maybe they got fired and had trouble finding new work. Regardless, it’s a critical part of their story you’ll want to explore. Look at their most recent job role. Does it match the position for which you’re hiring? If they’re a current software engineer applying for a job as your sales manager, there’s a disconnect that needs to be addressed. Are they unhappy at their current job, or are they looking for a change in direction? If resumes tell stories, then working for you will be their next chapter. Considering their most recent role will help you determine whether that chapter will be any good. Hiring can be a daunting task for a small business owner running a small shop. There are many things to take into consideration, but if you can check these eight elements off the list, you’re on the right track to hiring your next rockstar.
6 Tips To Improve Your Holiday Messaging Posted on December 6, 2017December 6, 2017 by Jeanna Barrett Between Halloween, Thanksgiving and Christmas, many consumers are bombarded with emails, offers, sales and promotions from all of the different products and services they use or have used. This makes it pretty challenging to differentiate yourself from competitors and get consumers to purchase your products and services over others, especially if it becomes just another annoying email in their inbox during a time of year that everyone is stressed and short on time. One way to stand out amongst your competitors is through your content. So, ‘tis the season…to improve your holiday messaging! Let’s focus on email marketing, one of the most popular ways to communicate to consumers. 1. Use your CRM to Customize Holiday Messages Having a CRM system is an absolute must. The software allows you to store customer and prospect contact information, accounts, leads and opportunities in one central location. This system will segment your consumers into various categories such as a product of interest, gender, and location. For example, let’s say you manage an apparel store. When you’re developing your campaign, you’re able to differentiate your holiday offers to folks in Florida (think bathing suits and beach towels) versus those in New York (winter hats and mittens!) The ability to specifically target these individuals will give you a higher success rate when closing sales this holiday season. 2. Pay Particular Attention to Writing Email Subject Lines A strong subject line should entice the recipient to open your email. This is more important during the holiday season when consumers are receiving a higher number in their inbox. An even stronger, relevant subject line will more likely lead to the recipient clicking-through to your website or whatever call-to-action you use. A few things to consider when developing these subject lines: Sense of urgency: “Act now!” or “Limited time offer!” Curiosity: “I called. You didn’t answer.” Offers or promotions: “Get 50% off your first month of service this holiday season.” Relevance and timeliness: “What’s missing from your Thanksgiving dinner?” Personalization: “Chris, we know you’re interested.” 3. Use Marketing Personalization Wherever You See Fit Just as we mentioned personalization in subject lines, it also doesn’t hurt to include this strategy in your email content. It’s been reported that only 5 percent of companies use personalization. This is a pretty low number for an effective technique! Personalization doesn’t need to just be the recipient’s name. There are many other ways to personalize your emails: Ask questions. Pose 2-3 questions that will lead the recipient down the path they want to go. For example, “what areas of digital marketing could your business use help with? Social media, SEO or PPC?” Location and time. Not all of your customers live in the same area. Make use of your customer data to send out your emails at a time that makes sense. For example, 7 AM Eastern time may be effective in New York, but most likely will not be effective in California. Behavioral triggered emails. These types of emails can be automated and triggered real-time based on reactions to how your customers are using your product. 4. Focus on Smartly Targeted Call-to-Actions and Landing Pages Having a strong CTA that directs the consumer to exactly what you’d like them to do is important. More and more consumers are shopping online during the holidays. Use that to your advantage by linking your CTA directly to the featured product. Make sure you’re using strong verbs, such as “Sign Up,” “Buy Now,” or “Take a Demo.” If you can add in words that provoke emotion or enthusiasm, that’s even better. Don’t forget to make the CTA stand out creatively, either through a button or bright color, like Spotify example below. 5. Create Promotions that Will Grab Your Customers’ Attention and Sell Gift-giving holidays are all about promotions, offers and deals. The holidays are your opportunity to go above and beyond what your customers already experience from other retailers. Think of more exclusive offers you haven’t communicated to your customers yet. Maybe it’s free shipping or guaranteed shipping before the holidays. Or maybe it’s an extra marketing service with the purchase of a year contract. Know what your audience values, and add that to your content. 6. Use High-Quality, Personalized Photography Instead of Bad Stock Photography Messaging doesn’t have to be the only thing you improve this holiday season. Get rid of the cliched holiday photography and consider including impactful imagery that supports your messaging, even if it’s non-product-related. Although your goal may be to sell, you want to capture and retain your recipient’s attention, and impactful photography is one way to make this happen. Be relevant, impactful and a little creative this holiday season! Use these six above tips to improve your messaging this holiday season and stand out amongst your competitors. AUTHOR BIO Jeanna Barrett is the Founder & Chief Strategist of First Page, an award-winning online marketer and an expat entrepreneur. Through content, social media and SEO, Jeanna uses the power of words and data to drive growth in brand awareness, organic traffic, leads, revenue and customer loyalty. She has a combined 12 years of inbound marketing experience at venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on small business and technology. She’s been named ‘Top 40 Under 40’ of brand marketers and ‘Best in the West’ for financial technology marketing. In 2016, Jeanna left the U.S. to lay roots and build her business in Belize.
7 Ways to Throw a Successful Company Holiday Party Posted on December 5, 2017June 13, 2018 by Allie Wolff While client gifts may be at the forefront of your mind this holiday season, throwing a company party can be a lot of fun if handled properly. If you can hold a party which is appropriate for all levels of employees, without blowing the budget, then you’re halfway there. While you may have been involved in a horror holiday party yourself, it doesn’t have to be that way. With a bit of creativity, you can meet everyone’s expectations and even be able to let your hair down yourself. Every office is different, and there’s no particular right way or wrong way to tackle it – just do what is best for your team and your office environment. So if you’re feeling the pressure and want to put together an event that everyone will remember, read on for helpful planning tips. Start Early If you intend to host a holiday party, then the reality is you need to start planning today (or better yet, yesterday). There are so many great reasons to throw a party; the most important being that your associates, colleagues or employees probably have earned it. More than anything, planning the event early allows you to lock in a date and choose a suitable venue. For those with kids, late December may be challenging to navigate due to school events and festivities. Just remember, the earlier you begin the brainstorming, the more options you’ll have. Plan an activity While a holiday party may be part of your corporate culture, it can also be fun to mix it up a bit. Why not plan an activity that people can enjoy? Depending on the size of your company, you may want to consider paintballing or bowling or even take in a movie together – something that veers away from the standard sit down and dine approach. Have a look in your local area and see what companies can put together as a corporate event. And for those who want to continue the fun afterward, you can always plan an alternative venue for drinks and appetizers if there’s interest. Have a wide variety of food Whatever kind of party you do intend to throw, it is essential that you take into account everyone’s dietary needs. And that includes drinks as well. Make sure a wide range of options are available to cater for vegetarians, vegans, healthy eaters, picky eaters, non-drinkers, etc., and that there is enough to go round. There’s nothing worse than leaving a party hungry if the original intention was to feed everyone. Rent a party space If you hire a party space, then the reality is you can do whatever you want. You can organize a potluck celebration, hire a caterer, have lucky door prizes or arrange a band or a DJ –whatever you like. It gives you the ability to start from scratch – a blank slate if you will. You can set a theme and run with it, taking special care that it caters to everyone’s interests. Take a vote Why not ask those attending what they want to do? You might just be surprised by their responses. You may find they want the opportunity to dress up or that they want to spend their time volunteering rather than just sitting in a bar drinking. Put it to the group so at least the organizing committee can work from a series of ideas submitted. You can’t please everyone – but at least you can attempt to satisfy the majority of your team. Give Back Everyone tends to be in a very giving spirit towards the end of the calendar year, and it’s a great time to organize a get together which involves helping others. Rather than fork out for a huge party, you can come up with a plan to aid a local charity in whatever area they need assistance with. You can guarantee that your team will get a lot out this type of event, and you can also make a real difference. Volunteering is a wonderful bonding experience for groups and a great excuse to share those corporate photos on social media. Hold It During Office Hours Not everyone has time to attend a big formal gala, so what better way to show gratitude to your team than to allow them to knock off work early and enjoy an in-office celebration. It could be as fancy or as casual as you like; but either way, it allows everyone to mingle in a less formal environment. There is no pressure for people to stay after hours if they don’t feel like it. Whether your budget is time, you’re short on time, or you’ve waited until the last minute to plan, with these simple tips, you can put together an enjoyable, office-appropriate celebration for your team without the stress.
3 Ways Artificial Intelligence Can Boost CRM Initiatives Posted on December 4, 2017June 13, 2018 by Jonathan Herrick While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away with more than just a migraine. AI makes intelligent connections to tell team members who is buying what and what they’re most likely to buy in the future. The result is not only a better conversion rate and improved productivity, but also better relationships with customers. CRMs have traditionally been limited to legacy reports — sales funnel analysis, revenue generated, etc. — but AI promises to take metrics to the next level, providing information on things like the patterns of customer emails and the best time for the sales team to engage with new customers. IDC predicts that utilizing AI in a CRM capacity will increase global business revenue by $1.1 trillion between 2017 and 2021. Read Jonathan’s full article on Tech.co.
12 Ways to Prevent Your Sales Reps From Burning Out Posted on December 1, 2017December 15, 2022 by Jonathan Herrick Being a sales rep is a challenging, high-pressure job. The reality is that every day, salespeople get smacked in the face with rejection a heck of a lot more than they get acceptance. If stress is not managed well, then there is a good chance your sales reps will hit the wall, and burnout can occur. What is burnout? Burnout is a person’s response to a negative situation caused by many emotional and personal demands. It is not caused by one thing in particular but rather by a buildup of numerous circumstances and factors. What are the causes of burnout? Burnout occurs for a number of reasons: An overwhelming to-do list Conflict in the role and with fellow employees Lack of mentorship and coaching Ineffective sales tools and resources Lack of incentives and rewards Lack of positive feedback Little decision-making or responsibilities Consistent interaction with unhappy customers or prospects What are the signs? Are your reps exhausted? Then it is a sure tail sign that they are on the road to burnout. Your sales reps may find that they are unable to motivate themselves at the start of the day and always feel tired, despite a good night’s sleep. Their commitment to the business may be fading and most likely lead to looking for their next gig. Negative emotions such as bitterness, cynicism, disillusionment, self-loathing and sarcasm will rise to the forefront. A burnt out employee will struggle to be confident about his or her work situation and will achieve limited job satisfaction. Relationships with colleagues and managers will become strained. Burnout has a huge negative impact on sales performance. Stressed and tired out reps will begin to just go through the motions to get through the workload and are happiest when five o’clock rolls around. How you can you prevent it from happening? Similar to the fact that there is more than one cause, there is also more than one form of prevention. Have a read through the list and consider which may be useful in your situation. What may suit one work environment may not work out so well for another. Be realistic It is all well and good assigning tasks and creating goals, but are they realistic? A challenging task is good for your team, but an impossible task will only serve to lower their morale. Sales reps love to succeed, so let them. Don’t force overtime Not everyone can commit to 60 hours a week. Allow for reasonable working hours with paid time off and vacations. If you ask for a minimum and take into account sick days and time off as necessary, your reps will be more committed to working long hours to hit their goals. Allow for regular breaks All employees should be allowed to stretch their legs, make important phone calls and have a decent lunch hour. Walking, talking and stretching are all beneficial to their health and well being. It is all about finding the balance within their busy schedules. Give your team extra responsibility We all need responsibility to grow and learn. Give your team the ability to make decisions that will affect the team or the company as a whole. Minimize their distractions and increase their challenges to boost their performance. Nip any issues in the bud If a sales rep has an issue, deal with it as soon as you can. Be supportive and show them that you are concerned about what is affecting their overall performance. Advise them that appropriate action will be taken to smooth out their frustrations. Educate them on the signs of burnout If you are managing a large sales force, then it will be difficult to monitor the entire team or branch for burnout. Educate the employees on the signs and show them how preventable it can be. Teach them ways to cope with stress. Ask the team to be supportive of their environment and keep an eye on each other. Be flexible If you need to move your staff around to avoid overwhelm or limit goals so they are more realistic, then do it. Nothing is set in stone, and the goal posts can be manipulated slightly to reduce some of the pressure. Define job descriptions in detail No one wants to be presented with a job description that involves a few gray areas. Be specific so that each team member understands their role and how it fits in with the overall organization. Follow up to ensure that each sales rep has the necessary tools and resources to get the job done. Reward your reps Everyone likes to feel that they have done a great job, especially after a very hectic week. Reward them with coffee and pastries, useful gift certificates, bonuses or the opportunity to leave work early. Let them know you appreciate all the hard work they are doing for you. Excellence and achievement should always be rewarded. Encourage get-togethers Provide opportunities for your team to get together for bonding purposes. Schedule breaks, lunches and endorse after work get-togethers to assist with the socialization aspect. Even online socialization through Slack or Stride can be helpful. This will help inspire their creativity and team vision. Give feedback To ensure that everyone is meeting their benchmarks and job descriptions, provide feedback as often as you can. Give praise when it is due and direction when they are struggling. Direct feedback will give them something to work towards on a daily basis. One-on-one mentoring can also be very helpful. Let the fun in A dull and dry workplace will wear anyone down. Make work fun with plenty of laughter. Don’t feel the need to rival the offices of Google, but there are things you can do to make the office setting more enjoyable. Ask your team and see what they would be keen on introducing to the office. It is crucial to identify causes and create strategies to prevent burnout before it happens. While no one is immune, these tips will go a long way to ensuring that your sales reps are aware of the possible health issues and will look out for each other. Negativity and low self-esteem will have a detrimental effect on their careers so bolster them up and support them each step of the way.