There's brainstorming topic ideas, the process of actually creating and editing the content, implementing an SEO strategy, and making sure you share it out on the right channels so the right people see it and engage with it. That's why having a marketing automation tool is so important.
In this webinar, Allie Wolff, Director of Product Marketing at BenchmarkONE, discusses how marketing automation helps you take the content you're creating and use it strategically in your email nurture campaigns, sales outreach, and other marketing campaigns for optimal engagement.
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