Just about anyone can get traffic to their website these days.

But turning that traffic into paying customers? That’s a whole different game, and that game centers on landing page creation.

While websites are excellent (and invaluable) tools for most businesses, they typically lack the layout and the features required to convert visitors into customers. Landing pages, on the other hand, are highly-focused tools designed to move users through your funnel, one step at a time.

What is a Landing Page?

Not all traffic should go to your website’s home page. A landing page is a specific page you send website visitors to from a specific channel. The purpose of a landing page is to convert your website traffic into leads and customers by highlighting the information they’re looking for and presenting a strong CTA (call-to-action) that makes them want to take the next step.

Landing pages are an essential tool if you’re using paid ads or investing in SEO to drive traffic to your website. They can help you segment your site traffic and funnel visitors down the most direct path to conversion.

Why Do We Need Landing Pages?

A landing page makes it simple for you to communicate the right message to the leads visiting your website.  Consider the following:

  • Businesses with more than 40 landing pages produced 12 times more leads than those with only 1 – 5 landing pages.
  • Long landing pages can generate up to 220% more leads than shorter ones.
  • While most businesses only convert about 2-3% of landing page traffic, top businesses see conversion rates of 10% or higher.
  • A mix of great visuals (video, images, and graphics) is essential to successful landing pages. The majority of consumers use video to inform their decisions at each stage of the buyer’s journey, and since videos are processed by the brain 60,000 times faster than text, it’s no wonder consumers will often click before they’ll read.

How Can I Quickly Build a Landing Page for My Website?

Now that you know the basics, building a landing page for your website is quite simple. We’ve rounded up the 14 best landing page builders for 2020 so you can start capturing leads and converting prospects into customers. Some have the simple core features you need to get started, and others are more robust. Scroll through to find to the degree of complexity or customization you’re hoping to find in a landing page creator – at the price that works for you – and get started right away.


For marketers looking to maximize results, Unbounce – the “conversion platform for marketers” – makes it a cinch a/b test versions of your landing pages to help you capture the most leads from your site.

Price: The entry-level Essential plan is $79/mo.

landing page builders


With over 60 modern templates to start with and a simple drag-and-drop builder, Carrd will get your landing page up and running quickly.

Price: Standard plan is free. Pro plans start at only $19/year.

landing page builders


Simple and straightforward, Ucraft boasts landing page creation in less than ten minutes — providing the perfect solution for the busy entrepreneur or startup. Templates are sleek, responsive, and categorized by industry, so you’re sure to find one that fits your needs.

Price: Standard plan is free. Paid plans start at $10/month.


Google Sites

Though it’s not explicitly designed for landing page creation, Google Sites offers all of the same features as a typical website builder — from drag-and-drop building to mobile display testing.

Price: Free

landing page builders


Need to create landing pages fast? LandingLion touts the fastest drag-and-drop landing page builder on the internet. Pages are optimized for SEO and include all of the tools you need to build responsive pages that look great on desktop and mobile alike.

Price: Sign up for free. Paid plans start at $29/mo.


This tool has over 160 mobile-responsive templates to start with, with the option to add checkout boxes and other popups.

Price: Free trial with plans starting at $25/month.



Instapage could be considered the ultimate landing page tool, with everything from a drag-and-drop builder to team collaboration and optimization capabilities.

Price: 14-day free trial with plans starting at $199/month.



Whether you’re a product or service, eCommerce store or individual with a portfolio to share, Lander has a template for you.

Price: 14-day free trial with plans starting at $49/month.

landing page builders


Use one of Pagewiz’s many templates (which the company claims to have tested for optimal design, resulting in more conversions for you). You can also create a custom landing page on your own. Manage lead data and conversions within the Pagewiz interface, as well.

Price: Basic plan is $29/month. Pro is $199/month.

Kickoff Labs

Designed primarily for contests and sweepstakes, this landing page builder has tons of options for customization, including the option to include custom code in your design. This tool also offers A/B testing and analytics so you can monitor the performance of your landing page.

Price: Starts with a free trial, then plans begin at $29/month.


Wix lets you build anything from a single landing page to a full-on website. It’s known for its ease of use, stylish design, and domain registration and hosting included. In addition, the company’s free plan has all of the features you need to get your landing page live right away.

Price: Free, with paid plans starting at $13/month.


It’s technically a website-building platform, but with one of the most straightforward and intuitive interfaces out there, it functions fantastically as a landing page builder. Another bonus? If you decide you want to upgrade to a full website (with eCommerce and more) when your product or service takes off, you can do it all within the same platform.

Price: 14-day free trial. After that, plans start at $16/month.


Landingi has a DIY landing page builder, but also offers a done-for-you service based on a design you provide for them. Their advanced plans offer a suite of other design and marketing tools.

Price: Free trial, then plans start at $15/month.



Tars is a bit of a non-traditional landing page builder. This app lets you build landing pages that use built-in chat bot technology to convert visitors into leads and customers.

Price: Free 14-day trial. Paid plans start at $99/mo.