Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. A successful affiliate marketing campaign can help you find exceptionally high-quality leads without extraneous advertising costs.

So, look at it like this. In traditional marketing pipelines, like cold calling or social media advertising, you’re paying to put your brand out there.  While you can target specific people based on demographics and interest, more often than not, you’re still paying per view.

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase.

This can be incredibly lucrative in a B2B setting. To make the leap into affiliate marketing, you’ll need some help to build and manage your campaigns. That’s where affiliate marketing software comes in.

1. OSI Affiliate Software

OSI Affiliate is an affordable and simple to use affiliate marketing software that is great for beginners to the affiliate marketing game. It allows for easy creation of automated partnerships and referral programs. Their software allows for you to easily manage your campaigns all in one place with email templates, excellent reporting, and even discount code management.

2. Everflow

Everflow is the most popular affiliate marketing software on the market and with good reason. Its features allow you to easily track, analyze, and manage an unlimited amount of marketing campaigns in a second user interface. Their analytics are impressive and make it easy to view trends and identify well and under-performing campaigns. Everflow also features an incredibly powerful anti-fraud toolset which allows you to protect yourself and your affiliate partners from fraudulent clicks and users.

3. Post Affiliate Pro

Like most affiliate marketing software, Post Affiliate Pro offers excellent link and sales tracking. Where it really shines is in its staggeringly large toolkit of extended features. For example, their promotional materials are second to none with extensive features for different types of banners and rotators for affiliate sites. Another impressive feature is their ability to simply rebrand promotional e-books, allowing you to make quick edits that are automatically available to your affiliates.

4. Impact

Impact Partnership Cloud is a streamlined tool for a complex affiliate landscape. Their targeted market goes beyond promotional codes and content affiliations and works to manage business partners, media partners, and social media influencers as well. Their software comes jam-packed with features to keep onboarding and management of affiliates simple. They also provide tracking solutions that are customized to your company’s unique affiliate program.

5. ClickInc

ClickInc is on the simpler end of the affiliate marketing spectrum. Their claim to fame is their easy to understand web interface and their affiliate marketing programs that don’t require any programming or development for setup. ClickInc is a great option for companies that are new to affiliate marketing and may not understand all the technical aspects of setting up a program.

6. TrackingDesk

TrackingDesk boasts a high level of integration with most major ad networks, affiliate networks, and business apps. TrackingDesk can easily collect data, track conversions, and help you optimize your campaign, no matter which network you fall into. Their software also makes it easy to run AB tests and see which campaign setups work the best. Also, with Zapier integration, you can connect TrackingDesk with over 1,000 different apps and services to use your campaign data in whatever way you see fit.


This software sings a different TUNE than the others. Of course, it includes the industry-standard tools of the trade like link tracking and network performance. Where TUNE is different is its customizability. TUNE gives the option to white label dashboards for your affiliates, offers customer service that can devise custom solutions your business, and features an API that offers more than 650 endpoints for whatever configurations you can dream up.

8. KeywordSpy

KeywordSpy is a simple interface for affiliate marketing. They offer in-depth keyword scans of over a million different options and can easily identify profitable options for affiliate campaigns. Their service works well with most major affiliate networks. KeywordSpy’s interface isn’t as polished as some of the other software, but you can try out their keyword research functions for free without having to sign up for a free trial, so you can give their functionality a whirl rather quickly and see if it’s right for you.

9. Ambassador

Ambassador is a B2B and consumer brand referral engine that is utilized by small businesses and large corporations alike. Their software makes it simple to harness the power of recommendation and word-of-mouth marketing opportunities. Ambassador streamlines the process into easy-to-create, targeted referral campaigns, and offers a sleek interface for management and insights.

10. Linktrack

All of these software options focus on offering a huge list of features. Sometimes, that doesn’t fit your business needs, though. Sometimes, you just need some simple tracking solutions. That’s where Linktrack comes in. Their clean, simple, and inexpensive platform allows users to easily track and manage affiliate links and clicks in their platform. No learning curve here!

There you have it. Ten solid options for taking your affiliate marketing campaigns to the next level. There’s a lot of features out there, so it’s important to take time to plan what you’d like to see in your affiliate marketing software—features, reporting capabilities, and ease of use—before diving in.