Best of Small Business, Week of November 4, 2013 Lindsey Stroud Welcome to another beautiful fall Friday, Hatchbuckers. This week we have gathered some great articles useful to any Small Business! With the holiday’s right around the corner – you may be thinking that now is the time to run your first social media contest, or begin a revamp on your existing website or marketing strategy. We hope our Friday favorites serve you well! How To Maximize Email Lead Capture – http://www.ducttapemarketing.com/blog/2013/11/04/email-lead-capture/: Did you know that email marketing still produces the highest return on investment of any marketing practice? Within this article, Joan Jantsch outlines the tools and form placements needed to provide the yield the highest capture! How To Run a Successful Social Media Sweepstakes – http://www.socialmediaexaminer.com/social-media-sweepstakes/#: Within this detailed overview, Social Media Examiner walks you through the 5 steps of running a social media sweepstakes. With the holidays approaching, your Small Business may consider running a contest or promotion, and this article provides all of the information you need to get going. The Beginners Guide to Online Marketing – http://www.quicksprout.com/2013/11/07/the-beginners-guide-to-online-marketing/: Saving the best for last, a GREAT resource for Small Businesses and Entrepreneurs. In this guide, you will walk through 14 well-written, easy to understand chapters packed with great information about online marketing