Part of a great personalized email campaign is knowing what types of content to send throughout a campaign as your audience travels down the sales funnel.  Here is a handy grid to help visualize what to send to your contacts, and when to send it.

You don’t need every type of content on the grid, but working toward a good mix of content for each stage of the sales funnel will help you fuel email marketing campaigns that raise awareness of your brand, deliver resources to prospects, help opportunities evaluate your product or service, and keep customers engaged.

(p.s. Don’t forget that you don’t have to create every piece of content on your own. Supplementing email campaigns with curated content can also add value to your audience.)