Content and Lead Generation: The True Story Guest Author You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you. Using content to generate leads takes more than publishing content and praying for contacts. An effective lead generation strategy includes many steps and components, and skipping any of them can leave you sans results and scratching your head. That’s why you have to have a plan mapped out that directs you on the correct mix of content to create, the tools and tech that can make it all work, and the metrics you need to measure the success of your efforts. If the main goal of your content marketing program is to generate leads and you’re not seeing the results you want, chances are that you’re neglecting something important — and with so many elements in play, it can be hard to tell what the issue might be. So on September 26, Hatchbuck’s Jonathan Herrick and Influence & Co.’s Brittni Kinney will be hosting a free webinar that dives into everything you need to put in place to start generating leads from your content. They’ll discuss how to create a documented content marketing strategy that will help you focus your content, maintain consistency, and keep your entire team on the same page. With a custom content strategy in hand, you’ll discover the exact types of content you need to generate leads, the metrics you must track to measure your success, and the tools that will enable you to pull it off. Make sure you register and join us on September 26 at 12:30 p.m. CDT. You won’t want to miss out! Author Bio Natalie Slyman is the director of content and social media at Influence & Co. She enjoys reading her favorite blogs, perusing Instagram and talking about her cats even though no one is listening.