Email marketing is a constant whirlwind of change. Trends in visuals and copy are always moving forward at lightning speed, and it seems like every day there’s a cool new way to engage your customers. As an email marketer, you’re scrambling to keep up – while also keeping tabs on the email features that are supported on all major platforms. 

It’s a lot to take in.

Luckily, there are some amazing email marketing influencers out there to keep you informed, amused, and help you reach your customers with ease. Whether you’re interested in the technical side of email marketing, crafting copy, or the graphic design, there’s an influencer that can speak to your needs. 

Here are a few leaders of the email industry to follow today.

Tom Sather

Tom Sather is known for his work as the senior director of research at Return Path. Return Path, if you’re unfamiliar, offers unparalleled insights on why emails end up undeliverable and where they end up bouncing. Tom takes to Twitter to help email marketers ensure that their emails are getting to their intended recipients.

Follow Tom on Twitter.

Matthew Lloyd Smith

Matthew Lloyd Smith created the insanely helpful website Really Good Emails, which showcases the best in email marketing throughout the internet. Matthew is a positive force in the creative community who encourages thoughtful critique of design problems, instead of mean-spirited criticism. Matthew has designed emails for many internationally known clients and start-ups. If you’re interested in email design, Matthew is a great resource.

Follow Matthew on Twitter.

Joe Pulizzi

Joe Pulizzi knows the power of email. Through his Twitter account, he regularly shares the importance of email and how it can improve your business. Joe knows his stuff, too. He’s the founder of the Content Marketing Institute and Content Marketing World.

Follow Joe on Twitter.

Joanna Wiebe

Joanna Wiebe is the author of the copywriting blog Copyhackers. Her blog posts are chock full of stellar advice on how to write compelling copy that brings in the sales. Joanna has been in this business for more than ten years, and her amazing blog shows just how knowledgeable she is.

Follow Joanna on Twitter.

Kath Pay

Kath Pay has been in the email game for over 19 years. She is an email marketing consultant and founder of Holistic Email Marketing. She’s been named one of the top email influencers in the world, and she regularly shares her expertise through her Twitter account.

Follow Kath on Twitter.

Becs Rivett-Kemm

Becs is an email marketing consultant that also works as the product manager of the site Conversio. Becs was voted in the top 50 email marketers in both 2014 and 2015. She shares her experience and thoughts through her Twitter account.

Follow Becs on Twitter.

Andrew King

Andrew King is the Solutions Engineer at Campaign Monitor and a well-known email marketer. He has consulted and created emails for some of the largest companies in the world. Millions of people have received messages from him in their inbox. You can catch him at industry events or follow him on Twitter for his thoughts and insights.

Follow Andrew on Twitter.

Justin Khoo

Justin Khoo is the king of email coding. He founded FreshInbox to share his skills with the masses. Justin is passionate about the possibilities and future of email marketing. His blog offers insights on how to code emails to include elements like animation, fade-in text, and other interactive elements.

Follow Justin on Twitter.

Matthew Vernhout

Matthew Vernhout takes email deliverability seriously. He’s the founder of, and he’s dedicated his career to helping clients understand the technical side of email deliverability and other areas of the internet. If you want to decrease your bounce rate and ensure your emails are hitting the right inboxes, give Matthew a follow.

Follow Matthew on Twitter.

Justine Jordan

Justine Jordan is the Chief Marketing Officer at Help Scout and the former VP of Marketing for Litmus, a service that allows email marketers the ability to test their emails before sending them. Justine is passionate about email design and the technical side of implementation. She’s a well-known speaker in the email marketing scene and a respected authority in the industry. If you’re passionate about the email marketing industry and want to hear some great opinions about email trends, give her a follow.

Follow Justine on Twitter.

There you have it. These 10 movers and shakers of the email marketing industry are sure to fill your Twitter feed with technical knowledge, new ideas, and stunning design inspiration. Email marketing is a constantly changing field, so the more you can stay in the loop, the better. 

The beauty of following industry influencers on a platform like Twitter is not only will you know when they’ve released new content, but you can even join in on the conversation. Take some time to interact with some of these email marketing influencers in the creative community—you never know what you might learn!