Inbound marketing is a tactic employed by almost every business that has an online presence. It’s a form of passive selling that allows businesses to continuously generate leads and tap into the benefits that come with having a website and operating online. However, some businesses just don’t have the expertise in-house to facilitate and implement a strategy that gives them the results they need to stay competitive. 

If you’re an agency looking to increase your book of business, offering services that help your clients attract interest from their audience online isn’t a bad place to start. It will significantly increase your agency’s perceived value and show potential clients that you have a team of well-rounded experts ready to offer them something they’re lacking. 

By offering a strong marketing strategy that successfully pulls in leads, you’ll be able to keep your clients happy and work on building a retainer business for more reliable income. 

Below are some things your agency should consider adding to its list of services:

1. Website Strategy

Website strategy is perhaps the most essential inbound marketing service because it serves as the hub for new leads and the gateway for inbound sales efforts. Your clients’ websites will be the support system for their inbound marketing efforts, so it’s an important area they’ll want some expertise facilitating.

Website strategy can include a variety of things:

  • Rebuilding an existing site on the back-end
  • Rebranding and redesigning 
  • Optimizing for a more user-friendly and easily navigated experience
  • Optimizing for search on multiple responsive devices
  • Conceptualizing and creating a new website from the ground up

While this can be an extremely valuable service to add to your offerings, it will require the skills of certain professionals, like developers, digital marketers, web designers, and copywriters. If you’re serious about offering website strategy, make sure you have the team members you need to pull it off. 

2. Content Marketing 

Content marketing is at the heart of inbound marketing. It serves as the reel that brings customers to your client’s websites. It’s also what keeps them there and engages them long after they’ve converted. Content is essential in making the inbound marketing machine operate. 

Before adding content marketing to your arsenal, you need to be aware of the types of content out and where they work within the inbound funnel. 

Top of Funnel

  • Guest contributed articles
  • Press releases 
  • Paid ads
  • Webinars
  • Press mentions

Middle of Funnel

  • Whitepapers
  • Blog posts
  • Webinars
  • Email newsletters

Bottom of Funnel

  • Email campaigns
  • Testimonials
  • Case studies

Each level of the funnel is crucial. The top helps spread awareness, which is great for getting in front of more potential customers. The middle is where your clients’ customers convert on-site to leads, so offering gated content, like downloadable whitepapers, guides, or eBooks, is crucial. And the bottom of the funnel is focused on converting leads to customers. 

3. SEO 

Google has continued to change its algorithm, making a successful SEO strategy all the more important. If you’re able to help your clients by getting them in front of their audience faster, it can go a long way toward increasing their leads. This includes improving their search engine positioning and gradually getting their content to appear near the top of search results. 

It is not always enough to offer great content that appeals to the right audience, however. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. It is essential to stay updated with the latest SEO myths and trends in optimizing content using internal links, backlinks, local optimization tactics, and keywords.

Make an effort to help your clients with detailed keyword reports that accurately identify the best keywords to improve rankings and keywords with high search volume and low competition, then use the chosen keywords when creating content

4. Social Media Marketing (SMM) 

Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Since these sites have millions of active users, it makes them a perfect hub for businesses looking to engage with specific demographics. You can easily tap into social media to promote your clients’ products or services and make sure that you’re getting their brand in front of people that align with their target audience.

Help your clients with strategies such as creating detailed and optimized official pages on relevant platforms, maintaining a posting schedule, and continually identifying other ways that they can engage with their target markets on social media. Make sure you focus on the channels that make the most sense for them based on where their audience is most present. 

5. Detailed Analytics and Reporting

It’s good to tell your clients that you are working hard to help their businesses grow, but your case will be even more compelling with the numbers to back it up.

Show your clients how much work goes into each project and how your efforts pull in the numbers for their businesses with detailed figures, reports, and analytics. Ensure the information is presented in an easy-to-digest format so that your clients can get the critical details at first glance, as this will ensure they actually see and understand the value you bring to their business. 

These core services will help you to raise your value with your clients, making your agency indispensable. Offer these inbound marketing services today and watch how it improves your clients’ businesses.