When you run a small business, there’s a solid chance that digital marketing wasn’t initially one of your skill sets. But in today’s landscape, leading a business means you have to dip your toes in various strategies in order to be successful. So while you may be the CEO of your own company, you’re also the CMO, CTO, head of sales, HR, and customer service. 

PPC and online advertisements are a part of any well-rounded and high-performing marketing strategy. They’re crucial for top-of-the-funnel engagement, but that doesn’t mean they don’t come with a pretty steep learning curve.

You could probably use a deep dive on digital marketing, but who has time for tons of courses? Instead, we thought you might appreciate a roundup of some resources aimed at PPC and managing online ads. See below for 25 of our best articles on the subject. Enjoy! 

1. How to Tie Google Analytics into Your PPC Strategy

Is your PPC strategy driving traffic to your website? Learn how to track the success of your PPC ad campaigns by tying them to your Google Analytics. 

2. 6 Signs You Have a Great PPC Manager (And How to Gauge Their Results)

You can’t do it all. If you’re delegating your PPC strategy to another team member, here’s how to track how well they’re doing. 

3. 12 B.S. PPC Metrics That Are A Complete Waste Of Time (And What To Measure Instead)

Don’t waste your time tracking BS metrics. We’ve outlined all the metrics you shouldn’t give the time of day. 

4. How to Not Waste Money: An Introduction to PPC Advertising

Part one of a three-part series focusing on making the most of your budget, so you don’t waste valuable ad dollars. 

5. Introduction to PPC, Part 2: Converting Leads with Landing Pages

Landing pages can be extremely effective, but there’s a lot to keep in mind when using them strategically. Part two of our three-part series focuses on how to use landing pages in your PPC campaigns. 

6. Intro to PPC, Part 3: Measuring the ROI of PPC

The final part of our three-part series is about measuring the return on your PPC ads. Buckle up; it’s  a good one. 

7. 7 Common Mistakes That Are Destroying Your PPC Ad Conversion

Avoid the biggest ad mistakes by identifying them upfront. Here are seven we’ve seen other brands make that you’ll want to make sure you avoid. 

8. The Importance of Analyzing Competitor PPC Strategies

It’s always more important to focus on your own strategy, but there’s a lot you can glean from seeing what your competitors are doing. Here’s a step-by-step guide for analyzing competitor PPC strategies. 

9. The Anatomy of a Perfect PPC Campaign Strategy

Are you a perfectionist? Well, you don’t have to be to want to deploy a PPC strategy that’s too good to be true. In this blog post, we’ve dissected the perfect PPC campaign strategy. 

10. 5 Ways To Make The Most Of PPC On A Small Business Budget

A PPC strategy can be expensive, and not every small business has a large budget for ad spend. Here are some tips for making the most of your budget, no matter how small it may be. 

11. 7 Questions To Ask Before Hiring Your Next PPC Firm

Are you considering outsourcing your PPC strategy? If so, you’ll want to make sure you vet your options before making a selection. These seven questions will ensure you pick the right one.

12. The Pros and Cons of Search vs. Display Ad Campaigns

There are different kinds of online advertising options out there, so it’s important to know what you’re dealing with. This blog post breaks down the benefits and pitfalls of using search ad campaigns against display ad campaigns. 

13. Everything You Need to Know About Google’s Custom Intent Audiences

It’s more beneficial for you to be advertising to people whose search intent aligns with what you’re selling, right? This blog post breaks down what Google’s customer intent audiences is all about so you can get the most out of your Google Display Network. 

14. Online Advertising: When to Hedge Your Bets and When to Double Down

Placing ads online is a gamble. Sometimes you see a big return while other times…nothing. Check out this blog post for some key insights into when you should take some risks and when to play it safe. 

15. 4 Reasons Your Small Business Needs Paid Advertising

No more putting off paid advertisements. Here’s why your small business can benefit from them now.

16. 3 Keys to Writing Killer Google AdWords Copy

Even if you’re not a copywriter, that doesn’t mean you can’t write great ad copy. 

17. Which Paid Ads are Best for Your Business or Agency Clients?

As previously mentioned, there are a lot of different kinds of online ads out there. Here are some popular ones to consider for your business (or your clients’ businesses). 

18. 8 Top-Quality Tools for Retargeting Ads

Retargeting is a great way to convert a lead that was once considered “lost forever.” Here are some tools that will help you take advantage of lost leads. 

19. Should You Try Google’s Responsive Search Ads?

Here’s a quick dive into Google’s responsive search ads and why they’re great for advertisers. 

20. 6 Easy Ways to Get Your Google Ads Rejected

No one likes rejection. When you spend a lot of time and money putting an ad together, the last thing you want is for it to be denied and not posted. Make sure you avoid these six mistakes when putting together your online ads.

We hope you find these articles helpful as you navigate the PPC waters. We know it can be a bit overwhelming, so feel free to peruse our blog for other resources to help you along the way. Good luck!