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8 Marketing Podcasts Every Entrepreneur Needs to Hear

If you are an entrepreneur, you’re always in learning mode, and most of that learning happens as you go—making mistakes, regrouping, evaluating and reiterating.  But not all the lessons have to be reactive. With the rising popularity of podcasts—spurred, in large part, by the runaway success of the podcast Serial—there are a host of informative and entertaining podcasts focused on entrepreneurship and small business.

With so many to choose from, we’ve compiled a list of seven of the best podcasts right now for startup founders and small business owners. Each one offers valuable insights into starting, running and growing a business.

  1.  Entrepreneur on Fire: hosted and founded by John Lee Dumas, who interviews entrepreneurs to get insights and information from them to guide listeners on their entrepreneurial journey.  That includes, for instance, advice about creating the right products and services for your audience, tips for boosting blog traffic or how to create an effective 60-second sales hook.  Entrepreneurs talk about their failures and the lessons learned and every interview features that founder’s “Ah-Ha!” moment and the steps they took to turn that moment into success.
  2. ConversionCast: hosted by Tim Paige, this podcast helps marketers find measurable results to use in marketing their business and increasing revenue. Each episode features real-life case studies from seasoned marketing professionals who share tactics they’ve used to increase their numbers. And every marketer on the show gives hard data about before-and-after results.
  3.  Stories From The Influencer Economy: hosted by Ryan Williams, an entrepreneur and marketer based in Los Angeles. This podcast features one-on-one interviews with those in the “world of influence,” and that includes creators, entrepreneurs, social media gurus, entrepreneurs and writers. The shows give valuable information about launching your product or service to the world, and gives insight into how people, businesses and brands can learn from top influencers.
  4. The Suitcase Entrepreneur: hosted by Natalie Sisson. Sisson has built an online business that gives her the freedom to travel and live the life she wants. She shares what she’s learned about online marketing, business and entrepreneurship twice a week. Sisson is big on figuring out the “why” behind what you do, and finding the “sweet spot”— essentially asking you to understand why you are offering what you offer and why people will want to pay for it.
  5. StartUp: a podcast from Gimlet Media (a startup itself). Gimlet was founded by Alex Blumberg, who spent 15 years as a producer and reporter at the public radio show “This American Life” and NPR’s “Planet Money,” a podcast he helped start during the financial crisis. His cofounder is Matthew Lieber. Startup chronicles the struggles and successes of a different business in each season, including Gimlet. Everything is on the table, from how to market your idea to angel investors to how to determine what differentiates you to your customers to how to balance startup life with regular life.  
  6. Entrepreneur Effect: Hosted by Dush Ramachandran, this podcast highlights opportunities for entrepreneurs in digital marketing with thought-provoking interviews and discussions on strategic topics like product, positioning, pricing, packaging and promotion.
  7. Social Triggers Insider: This podcast was created and is hosted by Derek Halpern. He is a  marketing expert and entrepreneur whose business, Social Triggers, helps entrepreneurs get more customers and partners, negotiate more effectively, price products correctly, market them and gain referrals, among other challenges.  Forbes wrote that  Halpern, is an “expert on how consumer psychology applies to online marketing.”
  8. The Slack Variety Pack: a podcast from Slack, a project management tool to get more stuff done in less time.  This is a podcast about loving what you do in work and in life.  Each episode highlights people following their dreams in our innovative and modern culture.

Letting Go: How to Move from Micromanager to Small Business Leader

You started your business, so who could possibly know more about your business than you?

Right?

After all my dad used to say all the time, “If you want something done, you need to do it yourself.”

But as your business grows, you need to hire, train and retain great employees.

Leading your employees and keeping them accountable is a huge part of running a thriving small business.

However, the difference between “Leadership” and “Micromanagement” is often a murky one.

As an owner, you want to focus on the vision and mission of your business.  So you strive to encourage your team to run with day-to-day tasks and projects. But when it comes to actually handing over the reins to your employees, it can be tough to let go of control.

In Scott Berkin’s Open Letter to Micromanangers  he shares a great analogy on owners and leaders who are a bit too controlling:

 

letter micro

 

“But if you are in fact a micromanager, you started over-managing the first day others worked for you. You have no idea what they are capable of. You’re probably treating at least one potential Seabiscuit as if he were a toy pony at the county fair.”

 

The term “micromanagement” carries a lot of baggage with it, and for good reason. It is estimated nearly 80% off employees have suffered from being micromanaged (aka having to complete the dreaded TPS Reports). 1/3 have changed jobs because of being under the thumb. After all, people don’t leave their job, they leave bad owners and leaders.

 

Are You a Micromanager?

 

If you don’t fully trust the opinions and skill of your top employees, then you are probably micromanaging them. Here are a few rock-solid signs you might be overdoing it:

Hovering

Are you lingering to see which employees are checking Facebook or waiting to see how your employee adjusts to the new project? Shoulder monkeys never make good leaders.

Constant Feedback

Yes, it’s good to give regular feedback, but if you are not waiting for the project to be completed, then you are probably too close to the process. What if your significant other was “helping” you cook in the same way you are helping guide the project? Would the level of suggestions make you want to hand over the spatula or would you have room to feel you were still the chef in the kitchen?

Becoming the “Client”

You know those pesky clients that keep asking for little changes, often ending up miles away from their initial direction? Well, sometimes owners do this too. If you are pushing for small changes and then find the project ends up in a completely different direction, then you probably took the helm and drove the bus off-course. Yes, that’s micromanaging.

You’re the Bottleneck

Do all decisions or approvals have to go through you? Are your employees constantly waiting on you before they can respond to your customers? Do you take back delegated work before it’s finished or ready for review?

By making daily processes completely dependent upon one person, your employees are stifled and can’t fully develop their potential. Also, while you’re jumping into projects, you lose valuable time you should be spending looking ahead, working on the big picture items needed to fuel growth.

 

Letting Go

 

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” General Patton

Micromanagement kills creativity and innovation, ruins employee retention, and hinders the customer experience. The reality is, when your people feel like “Big Brother” is watching their every move, they are less likely to think or step outside the box to deliver a memorable experience to your customers for fear of reprimand.

So if you find you have good intentions, but are a bit too overzealous when it comes to leading the troops, here are 5 simple ways to move from dreaded micromanager to respected leader:

Know Your Style

First, it is important to understand that there is not a ”One-size-fits All” kind of leader, but a variety of them. According to the Hersey-Blanchard Situational Leadership Theory, there are four different kinds of leadership styles:

S1: Telling (relying on a unidirectional flow of information to the group)

S2: Selling (convincing the group the leader is worth following)

S3: Participating (the leader shares decision-making tasks for a more democratic approach)

S4: Delegating (the leader parcels out tasks to qualified team members)

To be a great leader you need to adapt your leadership style to your team to get the most out of them, in every situation.

Hire Smart

If you don’t trust the people working for you then you will be more inclined to micromanage them. So when it comes to adding new team members, hire 9’s and 10’s don’t settle for 3’s and 4’s. Find employees that are problem solvers and can run with initiatives.

To quote the great Theodore Roosevelt: “The best executive is one who has sense enough to pick good people to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.”

Coach and Teach

Most small businesses owners wear a ton of hats and employee training is delegated to baptism by fire. While there’s a lot that can be learned from on the job experience, it’s hard to hold your employees accountable for results if they lack the proper training and support.

A solid training program starts with the proper new hire training and continues with ongoing coaching and mentorship.

By investing in your people personally and professionally, you’ll spend less time doing their work and more time equipping them to excel.

Leverage Technology

Often, owners and leaders micromanage because they don’t have a clear picture of the process and how it is producing results. The right tools give you data and insights into each employee and what you can do to best support them for success without becoming BIG brother.

Learn to Delegate

Think about all of the items on your plate. Prioritize key projects you should be involved in and decide what tactical items you could move to you team. Once you decide to delegate, give them the autonomy to complete the project and deliver results. Let your employees know you fully trust them and step in only in an emergency or when asked to.

There is a good chance they won’t do things exactly the same way you would do it, but if you are looking to grow your small business you hold the key: Moving from a micromanager to a leader. And everyone wants to follow the leader.

I know there will be tendency to want to do everything yourself, but remember: Teams, when allowed to flourish, will always deliver greater innovation and productivity than a single individual.

Learn to let go of any tendencies to micromanage, and you’ll be rewarded by increased productivity, more engaged employees, and happier customers.