Tell A Business Story Worth Hearing Lindsey Stroud “I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they sell our story.” – Blake Mycoskie, Founder of TOMS Shoes As a small business, you are not stranger to the concept of building better relationships with prospects and customers. After all, people do business with companies and people they know, like, and trust. One of the easiest ways to lay the foundation for a successful relationship is to tell a business story the prospect or customer can relate to from the beginning. In my blog post 5 Small Business Lessons from Pinterest Quotes, I mentioned one way angle to tell your small business story – Own what makes your business unique. Products and services between businesses are often similar yet their culture, hardships, shared belief are so different from one another. A great way to tell a great story is to elaborate on those distinct differences which make your small business unique. What inspires your small business? Who do you look to for inspiration? What keeps you motivated? I urge you to answer questions like this and really pinpoint a time your small business faced a challenge and overcame adversity. Allow people to connect with your small business story – you will find that they celebrate your success with you once they become a part of your unique story.