What’s the most important ingredient in a recipe for successful content marketing? 


You need a good team to produce good content. 

However, your marketing budget is probably not unlimited, and you can’t have a small army working 24/7 to generate content. That’s where effective content marketing tools can help. 

While tools don’t take the place of the person-hours your team can provide, they can help your content marketing team work smarter to publish and curate more content – and higher-quality content – faster. 

Here are ten of the best content publishing and promoting tools that can skyrocket your efforts.

1. Wordable 

Many marketing teams use freelancers or remote teams to generate the content they need. With Wordable, you can create content in Google Docs, then transfer it, fully formatted, to WordPress, allowing you to publish in a fraction of the time. 

2. BenchmarkONE

BenchmarkONE leads the pack when it comes to accessible, easy-to-implement marketing services. BenchmarkONE provides an integrated marketing automation and CRM platform that helps users stay organized and effectively track and manage both existing and prospective customers. 

With email marketing, CRM, and marketing automation tools all in one app, BenchmarkONE gives you the ability to capture new leads from your website, present them with relevant content, and convert them into regular customers. In addition, it can help you organize your contact lists and boost response rates. BenchmarkONE is an affordable, easy-to-use platform that even busy small business owners can implement in their marketing efforts.

3. Xtensio 

Use Xtensio to create user persona templates, which you can use as a baseline for developing content that works for your target market. 

How does a persona help you with publishing more content? 

When you understand your users and what they want, you can hone in on the questions they’ll ask and the information they want. That means less time spent guessing what will work, and more time producing useful content.

4. Text Optimizer

Enter the term you’re seeking to rank for, and Text Optimizer will help you add, remove, or adjust keywords to have your page rank better. Instead of spending laborious hours making your content optimized for search, you can condense your efforts by using Text Optimizer. 

The service claims it’ll help you create optimized content in under 10 minutes. That means more time to create new content, instead of retooling your existing stuff. 

5. Mailshake 

With Mailshake, you can send cold outreach emails to prospect or share content, which grows your audience and makes your content production and promotion more effective. 

However, where the tool really shines in content creation is as a way to create relationships that increase your content production efficiency. You can use Mailshake to connect with influencers that are relevant to your industry and ask them to guest post on your site. 

They’ll benefit from your promotion of their content, you’ll benefit from their cross-promotion, and you’ll gain additional content without additional work. It’s a win-win-win situation. 

6. Co-Schedule 

Co-Schedule gives you a way to plan all your social media outreach in one place. You can use CoSchedule’s planning features to publish posts on the same content multiple times, giving it new life if your readers may have missed it in their feeds. 

Co-Schedule also has a headline analyzer tool that rates your headlines for readability and clickability. In addition to creating headlines for already-created articles, it can be a useful tool for brainstorming and quickly coming up with lists of ideas that might work for future content. 

“As a content marketer, you have a ton on your plate. Getting blog posts written and out the door is hard enough, but it’s only half of your role. You’re also charged with distributing the content and making sure you get eyeballs to read what you’ve already produced. Co-schedule is great because it allows you to publish a piece of content, and then schedule it to get re-shared throughout the year. It keeps resurfacing your evergreen pieces that you worked so hard to produce, and makes sure that your audience & Google pay attention to them.”  -Ben Johnson, Head of Content @ Proof 

7. SocialPilot

Manage all your social media activities from one place! Right from drafting content, curating content, workflow management, to design tool integration, SocialPilot has made social media management really easy for you!

Also, with SocialPilot, you can now integrate Canva and create compelling designs from the same dashboard, saving yourself from the hassle of downloading and uploading creative across various platforms. Along with posting on nine different social media platforms, you can as well manage Facebook ads from the same dashboard. Its chrome extension is one of the best features that make it easier to share content for you. 

The content management features provided by SocialPilot help you plan and manage your content beforehand, empowering you to be more consistent with your social media posts. Also, the social media analytics provided by SocialPilot help you understand better what works for your brand and what doesn’t.

7. BuzzSumo 

Use BuzzSumo to identify the topics that will work for your business more quickly. BuzzSumo will highlight the most engaging content currently available on a potential topic, so you can determine where there might be gaps and opportunities for your content strategy, then start writing to fill them. 

And, BuzzSumo can help you connect with influencers in your preferred area to share and promote content, which gives it a life of its own and makes it more effective.

8. PostPlanner 

With PostPlanner, you easily curate content from other sources so you can keep your social media channels and your services top of mind. 

When you share content from other trustworthy sources, you build your own credibility as an expert in the field. You can curate content that’s trending, or that’s proven to do well, then personalize it for your audience by appending the posts with your own thoughts and/or CTAs for your business. 

9. Canva 

Canva makes graphic design easier for non-design professionals. While it can be used for everything from social media images to website banners, its infographic creator is one of the best tools for repurposing content

The creator gives you beautiful infographic templates to work with so that you can quickly pull stats into a shareable form or repurpose a blog post into a more visually-appealing format. And, because it’s pre-designed, you can produce high-quality products quickly, instead of skimping on design projects because you don’t have the budget for additional design resources. 

As a blogger in the marketing space, the need for a steady stream of repurposed content never ends, and Canva has been super helpful. They have well-designed templates for bloggers, including email opt-in “freebies,” Pinterest boards, infographics, and formats to create featured images. This allows you to easily create these design elements by yourself rather than paying a freelancer to do them for you. – Adam Enfroy, AdamEnfroy.com

10. Lumen5 

This video production tool harnesses the power of AI to repurpose your blog posts into videos. 

Repurposing is one of the best ways to create more content in less time because you’re using ideas and themes that you’ve already put a lot of work into developing and fleshing out. Being able to repurpose content while simultaneously cutting out the additional hours and the specialized skill set typically needed for online video production is a game-changer. 

While these are just ten tools that might be useful in content creation and curation, there are a million resources out there to help you get the word out about your business services. 

No matter which tools you decide work for your business, the key ingredient in your content marketing success is an intelligent team motivated to create content that attracts and interests consumers, leading them to ongoing interaction with your site and company. 

Author Bio

Sujan Patel is a partner at Ramp Ventures and co-founder of Mailshake. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit, and many other Fortune 500 caliber companies.