Covid-19 changed everything. To stay safe and avoid the spread, many businesses had their employees leave the office and work from home. And now that the storm has calmed a bit, businesses have decided to embrace working from home and make it the norm, or at least use a hybrid working model.
While the beginning may have been quite an adjustment, many of us have found that working from home has its perks. But even if you've come to love working from the comfort of your home office, there are still obstacles that come with not being in the same physical location as your coworkers.
Shifting productivity and collaboration efforts is one thing. But client and prospect interaction, along with sales efforts, all required adjustment. To help the modern "worker from home," we assembled all our resources related to working remotely so you can do so with ease. We’ve got tips for optimizing email marketing, remote meetings and webinars, building a website, and so much more.
There's a lot going on right now - a looming recession, inflated costs of goods, shipping delays, and more. Not only are small businesses and their remote employees having a tough go at it, but so are small business customers. Making a sale or even connecting with customers and prospects may seem even more difficult than usual. Make sure you handle with care and use the right approach. Here are some tips for communicating with your customers at this time, as well as how you can help small businesses.
Now, more than ever, you need to be utilizing email marketing. Make sure you’re keeping in touch with them by sharing valuable resources they could use right now and letting them know that you’re available to them.
Get up to speed on the ins and outs of email marketing with these guides below from our parent company Benchmark Email:
If you’re having to scale back on budgets, then check out our parent company, Benchmark Email’s free email marketing platform for small businesses.
Send 250 emails per month for free, forever.
Since a lot of people are working remotely, bring your tips to them. Providing real-time assistance and education can do a lot for others, not to mention increase your brand exposure and showcase your expertise, so get creative and go live.
If you find yourself needing to update or change your website so you can accommodate for better online sales and marketing methods, we’ve got you covered. Check out some resources below.
Making sure you’re easily found online is just another modern marketing tactic. But, it doesn’t hurt to make sure your SEO strategy is up to snuff. Help your business get found online easier with these helpful articles.
Don’t let working from home ruin any progress you’ve made on projects or create a disconnect between you and your colleagues. Having the right tools and tips to enable your workflow will ensure you don’t miss a beat and stick to your deadlines and strategies.
Even though sales and revenue might be down, don’t cut your online advertising if you don’t have to. It may save you some money now, but when things return to normal, it could leave you with a dry lead list.
Marketing your small business online is an affordable way to scale, even during times like these when it’s nothing but business as usual. Check out our Small Business Guide to Online Marketing for everything you need to know about marketing online on a shoestring budget:
Once you have a strategy in place, you need the right tools to execute effectively. We’ve compiled a list of 64 small business tools to help:
In our efforts to stay completely up to speed on what’s happening and how it affects small businesses, we’ve found some great articles by our peers and partners. Take a look at some of the most informative content out there about what is currently happening.
Need more help? Benchmark Email CEO, Jonathan Herrick, is offering free office hours to small businesses. Jonathan has seen businesses through 9-11, the 2008 recession, and has great insight on how small businesses can navigate these challenging times. Book a time to chat, below:
March 25, 2020
by Natalie Slyman
by Jessica Lunk
March 24, 2020
by Jonathan Herrick