Page 28 – BenchmarkONE

BenchmarkONE’s Latest Feature: K12 Edition

It’s official! We’ve finally launched our software built specifically for K12 communicators and recruiters. It’s called K12 Edition

The K12 Edition enables school communicators to create beautiful and on-brand school newsletters effortlessly. The job of a school communicator is no easy feat. Keeping your communities abreast of the most up-to-date information regarding school events, policies, and more is not a task to be taken lightly and therefore requires some serious tools to get the job done. We built the K12 Edition to streamline workflows for K12 professionals, so they can keep parents informed and balance the other day-to-day duties their role demands. 

Create School Newsletters with Ease  

Our email builder is hassle-free. Use our drag-and-drop tools to craft an email that is packed with necessary information and visually appealing. Nothing will get missed because you’re in the driver’s seat and deciding how your email should look and what it should say. 

Send Targeted Outreach 

Keeping track of all the important contacts you’re reaching out to, and what kind of messaging makes sense for them, is imperative. But for most school communicators, that’s a pretty lengthy list, and it can be hard to manage it on your own. That’s why our custom CRM tool manages your contacts for you. You can segment your contacts based on various initiatives, making targeted outreach a sinch. And by sending the right messages to the right people, you can increase donor participation, spread buzz for a specific school event, or keep the 8th-grade parents informed on the upcoming class field trip. 

Increase School Interest

When people visit your school’s website, create a way to stay connected and enroll in your email outreach. Use our Landing Pages and Popups to track website visitors’ information, allowing you to add them to your contacts list and send them personalized information. This gives you the chance to send them information about your educational institution, increasing their engagement and interest.

Keep Track of Your Success

Stop wondering if your contacts engage with your email outreach. With our email marketing software, you’ll be able to access essential metrics that will let you know how well your emails are performing. This kind of insight will inform where your efforts are succeeding, and where you’ll need to make adjustments for improved success. 

If you’re a school communicator looking for an easier, more strategic way to keep parents, donors, educators, and students informed, look no further. Check out our K12 Edition today!

PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators

St. Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. This new offering will give K12 communicators the ability to keep parents, students, teachers, and their communities connected and informed regarding school policies, news, and events.  

Following the September 2019 merger between Benchmark Email and then Hatchbuck (now, BenchmarkONE), the company has emerged as a global customer relationship management (CRM) and email marketing automation technology leader serving over 500,000 users worldwide. In February of this year, Benchmark Email acquired MarketVolt, a St. Louis-based email marketing platform. This acquisition provided an opportunity for further expansion, and BenchmarkONE developed the K12 Edition with MarketVolt’s customer base of K12 communicators in mind. 

The K12 Edition offers a way for K12 communicators, recruiters and administrators to create school newsletters easily, send targeted outreach, and track the success of their campaigns. It includes drag-and-drop features, a custom CRM tool to manage and segment contacts, and engagement metrics. 

“There has never been a more important time for K12 educators and communicators to stay connected to parents and students,” Benchmark Email CEO Jonathan Herrick said. “Our goal is to provide easy-to-use tools that allow the K12 community to focus less on repetitive administrative tasks and more on their profoundly important work within schools.”  

With access to this software, school communicators will not only be able to effectively keep all necessary parties in the know regarding school matters, but they’ll also be able to double down on various other efforts crucial to the success of their educational institutions. 

Additional Resources:

Schedule a demo of the K12 Edition here.

Learn more about the K12 Edition here

About BenchmarkONE

BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale. The all-in-one platform is an easy-to-use hub for small businesses that need to build better relationships with customers and automate their sales process.

Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation

People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement, it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. 

This is where marketing automation can help you. Marketing automation is beneficial because it spares cross channel marketers from having to complete remedial tasks, makes it easier to target customers in the first place, and streamlines the execution of your cross channel marketing plan. 

In this article, we will touch on how automated applications allow the creation and management of cross-channel campaigns across email, social, web, and mobile in a central platform. Then, we’ll discuss how your campaigns can be designed and planned with the aim of getting closer to the customer.

What is Marketing Automation in 2020?

Marketing automation is exactly what the name suggests: the ability to automate marketing tasks to make it easier to reach out to and engage with your target audience. This includes automating everything from segmenting your contacts to converting leads to sending messages and other manual tasks. 

Originally, marketing automation was focused primarily on email marketing, but since the term has grown to include a wide range of automation tools across virtually all aspects of business marketing. Marketing automation makes it easy for you to craft content and messages as far ahead as you would like, easily segment your audience, and then automate a schedule to get the right content to get to the right audience at the right moment.

As you can imagine, one of the biggest benefits of marketing automation is the fact that it can save you a lot of time with remedial tasks such as drafting and publishing content, targeting customers, storing recipient lists, and so on. Each of these removes the possibility of human error from your marketing plan. 

As a result, online businesses and organizations can more easily engage their audience, streamline their sales processes, and generate new leads by replacing repetitive and yet important tasks with automated solutions. Ultimately, this will provide better results while saving you a significant amount of time, energy, and money. 

Who Do You Want To Reach Out To?

It’s important for you to determine who exactly your audience is before you begin reaching out to them using marketing automation. It all really comes down to you answering these questions: who exactly are you trying to reach, and what do they care about?

This is something that you need to figure out because marketing automation solutions cannot figure this out for you. Automation software can help you to refine and segment your customers, but it does not magically inform you of who your customers are or what they need in the first place.  

This is something that you will need to figure out on your own. You may have a vague idea of what your customers look like, but you may not have taken the time to conduct a thorough analysis to truly figure out who they are and what they want. If this is the case, your marketing efforts will most likely not connect with your audience

The good news is that there are simple tricks to figure out who exactly your customers are. Always focus on your customers as actual people. It will be a mistake for you to think of your customers in terms of ‘buyers’ and ‘distributors’ so to say. Your products and services exist to help make someone’s life easier, not just so they can buy or distribute your products. 

This may not be so easy when the product you are selling is a component in the product of another company. In this case, your customer is the designer of the other company’s product who is using your product to complete a specific task. 

The good news is once you figure out exactly which people you are selling your product to and what they really want, marketing automation can take care of the rest for you. Automation solutions will allow you to see what your leads or customers are interacting with and their purchasing behavior, and then reveal the data you need to more effectively segment and target future campaigns. This is data you would not have otherwise gained without automation solutions in the first place. 

We’ll discuss all of this in greater detail in the next section. 

How Marketing Automation Solutions Improve Your Cross Channel Marketing

Cross channel marketing differs from multi-channel marketing in that whereas the latter simply means that you have a presence on multiple channels and/or digital platforms, the former refers to offering a seamless experience across those channels and platforms. Utilizing marketing automation solutions will help you to streamline your cross channel marketing efforts.

The most crucial element in determining the success of your marketing campaign is the timing. You need to know the best time to engage your customers so your message can hopefully convert them. 

Automated cross channel tools can do this for you because they can interact with customers when they are the most likely to engage you. You can also set delay durations, meaning you can reach out to customers even if they are experiencing a delay on their end.

If timing is the most important element in determining an online marketing campaign’s success, personalization is easily the second most. Customers always favor engaging with brands that can personalize their messages and content because it helps make each customer feel valued. 

Making your marketing messages feel more personalized; however, it is difficult when you are lacking accurate information and insight. Automation solutions can create personalized messages because they keep track of user behavior, and this can also make it easy for them to make specific product recommendations.

Keep in mind that different automated marketing tools will collect different data concerning user behavior. Web analytics tools will gather data on what a customer’s activity on your website(s) is like. Email marketing services will provide insights into customer engagement, making it easier to segment customers based on different parameters. 

Cross channel marketing can help marketers to deliver high-quality marketing campaigns through seamlessly interacting with users, but only with the most innovative tools available. Marketing automation solutions simply make it easier for you to implement a digital cross channel campaign through optimizing your time, personalizing your messages, and improving segmenting and targeting of customers. 

Author Bio

Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

4 AdWords Tips Your Small Business Can’t Live Without

Investing in Google AdWords can be great for your ROI — if you know what you’re doing.

Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. And your profit potential for doing so is quite high. Advertisers earn about $2 in revenue for every dollar they spend in ads on the platform.

There’s a problem, though. Google AdWords can be confusing, and clearing up that confusion can be a major time suck. If you’re operating with a small business team (and small business budget), you might not have the resources to dedicate to figuring out all of the nuances of the AdWords platform. So to help you out, we’ve compiled our favorite quick and easy AdWords tips. Read on and start getting more out of your AdWords efforts.

1. Know Your Keywords

You can’t talk Google ads tips without talking keywords. It’s crucial that you know what keywords your audience is using to search for things within your industry. And if you don’t do your own research, Google might do the guessing for you — a strategy that isn’t likely to secure you the most qualified leads.

AdWords has a keyword planner that allows you to identify which keywords don’t fit your campaign. But internal awareness of what keywords do work is just as important. Put yourself in the shoes of the audience that you’re trying to reach. What words and phrases are they using when they’re looking for a business like yours? Then do additional keyword research to figure out the efficiency of that term. Ultimately, you want to focus on the keywords that are high volume, low competition, and priced to fit in your budget.

2. Create Solid Landing Pages

You need to focus as much on where your audience ends up when they click on your Google Ads as how they get there. And to do so, you’ll need to optimize your landing pages in such a way that they provide the value and/or information that the searchers who clicked were anticipating, and entice visitors to some action, such as signing up for your email list.

The best landing pages are those that are clear and concise, and that aligns with the ad they’re linked to. Use descriptive and compelling copy to outline the benefits on the page and to deliver your visitors what they’re looking for. This is a great place to use gated content since searchers have already shown interest and, therefore, may be more likely to share their contact information in exchange for valuable content resources.

3. Make Use of Geotargeting

Where Google AdWords really shines is with local search. People who find local information in their search results are more likely to visit the store in person, perhaps even the same day. This makes AdWords a major advantage for small businesses with a local presence, but you’ll need to maximize your use of geotargeting if you really want to put local PPC wins to work.

Geotargeting allows you to get very specific with where your desired audience is coming from. Instead of throwing your line out into the middle of the ocean, you can throw it into a pool of searchers in the precise location or locations of your choice. The result is more qualified clicks on your ads and potentially more traffic at your physical location.

4. Remove Ads That Under-Deliver

Don’t waste a penny on keywords that aren’t converting. Tracking the performance of PPC ads is important for all advertisers on the platform, but especially for small businesses with limited budgets. Money spent on under-performing keywords is money wasted — and money that could be spent on keywords that do actually get you the results that you’re aiming toward.

You already know that careful oversight of your marketing campaigns is key, and this goes double for your PPC campaigns since a simple tweak could be all that you need to boost the productivity of an ad. For an easy way to check up on how well ads are performing, take a look at the click-through rate. If it’s low, remove the ad and go back to the drawing board.

Small businesses have a lot to gain from Google AdWords. It may even end up being one of the most profitable digital marketing efforts that you make. Put in some time on the back end to do the foundational work that will make your ads will succeed — including dedicated keyword research and optimized landing pages — and then combine that with geotargeting and performance oversight. Following these tips will give you a major leg up on the AdWords platform and make all the difference between ads that fail and ads that hit it out of the park.  

How to Run Your Blog Like an Industry Publication

There are a lot of advantages to having a company blog. You can use it to fuel your backlink strategy, direct traffic to key posts, practice effective SEO, and guide your audience along the buyer’s journey. 

But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. You can’t just publish an article here and there and expect to see success. You need to be publishing high-quality content that is tactical and consistent. 

We’re talking about getting your blog to a place where it’s considered a trusted and reliable industry resource. There’s no reason you can’t create a space for experts to go for the most up-to-date and insightful content. Let’s go over the steps needed to turn your blog into an industry publication. 

1. Create a Documented Content Strategy

A documented content strategy is crucial. You need this to ensure the content you’re creating is aligned with your goals, addresses your audience’s pain points, and keeps your team on the same page. Having it documented somewhere allows you to reference it whenever you need to, so make sure it’s stored somewhere everyone has access to. 

Some things to include in your strategy include:

  • Key audience personas
  • The goals you want to achieve with your content
  • The types of content you want to create
  • A keyword list and SEO strategy 
  • A distribution plan to ensure your content gets to the right people

2. Establish Blog Guidelines

You want the content that publishes on your blog to live up to certain standards. Your blog content should be high-quality, educational, optimized for search engines, and use the appropriate keywords. Establishing these guidelines first will help you create blog content that is consistent with it, and give any outside contributors examples of the kind of quality, format, and topics that your blog focuses on. 

Sit with your marketing team and list out the various guidelines you want. For example:

  • All blog content must be original, unique, and not published elsewhere. Plagiarism will not be accepted. 
  • Articles with grammatical errors and inconsistencies will not be accepted. 
  • Each blog post should be a minimum of 800 words and not exceed 2,000 words. 
  • Each data point should be credibly cited with content no older than two years. 
  • Please keep in mind our audience of small business owners, agencies, marketing professionals, and business leaders. All topics should align with their needs. 
  • Absolutely no fluff. 

You may also want to list any desired tone and topic areas to cover. And, it doesn’t hurt to include stipulations around images and links. Be as clear as possible, as that ensures there’s no miscommunication later on and that the content you’re being pitched doesn’t need to be heavily vetted. 

3. Create an Editorial Calendar

If you want contributors to write for your blog, you have to show them that there’s a thriving blog to contribute to. This means creating content and publishing it consistently. The best way to do this is to create an editorial calendar and stick to it. 

Before each month starts, dedicate some time to sourcing blog topic ideas and brainstorming. You can talk to your sales team and see what areas appear a bit murky for leads, or ask them what questions they get asked most frequently. Use these insights to guide your topic ideation, and then start placing the topics into your editorial calendar for the month. For each piece, state what stage it’s at and who is accountable to keep projects moving and on time. 

4. Hire a Content Manager

Having a content marketing team will help drive your blog content into first gear. But if budgets are tight and you don’t have the bandwidth for a large team, at least have a content manager. Having someone to manage all your blog content will ensure your editorial calendar isn’t just show. It also gives you a point person to direct any inquiries you get from outside contributors. Make sure this person is well-versed in your blog strategy, the type of content you want to publish, and how to appropriately vet content that’s being submitted. 

5. Establish a Process for External Contributors 

Part of running a publication is publishing high-quality content from external sources. Create a process for people to submit their content, as well as for your team to vet, review, edit, and publish that content. Make sure you use your blog guidelines in the process and only publish content that is well-written, edited, speaks to your audience, and contributes to your SEO strategy. 

External contributors can be very valuable for your blog, as long as they create content that is backed by data, aligns with your guidelines and audience and is well-written. By accepting outside contributions, your content can reach a wider audience through cross-promotion, allowing you to cast a wider net. 

Building up your blog takes time and dedication. If you consistently write and publish content, you’ll build a reputation for being a valuable resource to your audience and in your industry. Over time, you’ll see interest from outside contributors grow, and your readership numbers will follow. 

How to Boost Your Marketing Efforts With Reputation Management

Reputation management helps businesses cultivate a professional image and brand online.  Many small businesses use social media, Google, or review sites to maintain their positive reputations.

Combining reputation management and marketing strategies can significantly enhance the results of your campaigns. Managing your reputation increases trust with potential customers, and positive reviews and brand mentions can easily be repurposed for social media marketing content.

In this article, we show you three ways to combine your marketing and reputation management campaigns in ways that are not overly-promotional or boastful. You can use the information to build compelling campaigns across all digital channels.

Respond Publicly to Online Reviews and Monitor Your Brand’s Reputation

Publicly addressing negative reviews allows you the opportunity to resolve problems and prove that your business stands behind its products and services.

Publicly addressing negative reviews also demonstrates to potential customers that you care about individual experiences with your brand. It tells potential customers that if they have a problem, you are willing to address it and arrive at a solution.

A 2018 study by Bright Local reports that nearly all consumers (90%) read business’s response to local reviews and 50% of people visit a brand’s website after reading a positive review.

Source: BrightLocal

Thanking customers for leaving positive reviews also helps build trust and encourages others to write reviews. 

Monitoring tools such as Google Alerts, Mediatoolkit, and Reputology, can help brands discover what people are saying about them online. This allows companies to respond to reviews and conversations they might not otherwise discover.

Source: Mediatoolkit

Responding to feedback, reviews, and comments about your brand can significantly contribute to your company’s growth and sales. 

Create a Positive Content Strategy 

Proactively sharing helpful, positive content with your audience builds goodwill and delivers a strong first impression.

Encourage your audience to write reviews of your products, and share the best ones as part of your marketing strategy.

For example, many websites feature positive customer reviews on their homepage.

Source: BenchmarkONE

Encourage your audience to write reviews of your business, or personally ask clients to write reviews and testimonials. 

Sharing positive reviews, case studies, and customer testimonials is an essential form of social proof that drives conversions and sales.

Share product education content that provides support for people who are considering your products or learning how to use them, such as:

  • Explainer videos
  • Product tutorials
  • Demonstration videos

Show off your social commitments by posting your brand’s corporate social responsibility policies and social cause activities on your website.

Publish how-to guides and resources that help your customers do their jobs better (B2B companies) or enhance their lives (B2C companies).

For example, software development firm BairesDev publishes blog topics of interest to its target audience, such as smart cities, augmented reality, and quantum computers.

Source: BairesDev blog

Positive, helpful content helps build trust, drive people to your website, and increase conversion rates.

Maintain an Active Social Media Presence

Social media presents several opportunities to build your reputation, show off your positive content, and guide customers through the sales funnel.

Some of the ways you can use social media to boost your reputation:

  • Post positive content from your blog and online reviews.
  • Share your social cause activities and fundraising efforts.
  • Provide customer service on social media.
  • Encourage user-generated content.

PR and brand reputation agencies can help companies further monitor and promote their social media presence using the latest research, technology, and data.

Keeping an active presence on social media is essential to building a good reputation and developing effective marketing campaigns.

Marketing and Reputation Management Work Best Together

Responding to online reviews, publishing positive content, and maintaining an active social media presence are three ways to merge your marketing and reputation management goals for greater results.

Businesses that struggle to manage their reputations alone can partner with experts to come up with an appropriate and manageable strategy.

Author Bio

Grayson Kemper is a Content & Editorial Manager for Clutch, a platform for B2B research, ratings, and reviews.

Product Life Cycle Stages

We talk a lot about the customer life cycle, but let’s not forget another critical cycle that’s key for strategizing your marketing plan: the product life cycle.

When preparing for a new product launch and devising how you’re going to build and maintain momentum, it’s crucial that you understand the full product life cycle. Doing so ensures that you set yourself up for success. It’s also a helpful exercise in better grasping the developmental stages that dictate how you should be phrasing your marketing copy.

Below, we’ll cover the basics of a standard product life cycle, including the six stages that every marketer should know about.

What Is The Product Life Cycle?

The product life cycle features unique steps with unique opportunities for storytelling and brand growth. All products follow a life cycle, and all steps within this life cycle offer you a chance to optimize your message and facilitate more interest.

An excellent way to understand the importance of the product life cycle for marketing purposes is to look at times when it wasn’t capitalized on. For example, look at Blockbuster. Netflix, Redbox, and the rise of streaming content were the death knell for this ubiquitous brand; despite the fact that before the introduction of these other companies, it was a total market mainstay. Instead of adapting their marketing — and their inventory — to align with their product life cycle, Blockbuster stayed steadfast in their message and purpose — and lost their foothold in the process.

We’re not all Blockbuster, and we’re not all peddling in products that are becoming obsolete. Regardless of your product and your industry, it’s incredibly important to understand the cycles that products take, from their peak popularity to their inevitable decline.

The Six Stages of a Product Life Cycle

Now we can get to the good stuff, namely the life cycle stages themselves. 

Stage 1: Development

This is the stage when an idea turns into action. There’s not any outbound marketing to be done since the product is not complete. However, what you can and should be doing, is focusing a lot of your time on market research. Development should be all about defining and distilling the audience for your product as well as you can so that when it does launch, you can hit the ground running. 

Don’t be afraid to put a lot of time and effort into this stage. The more you take your time and truly understand your audience and the need your product meets, the stronger your product will be. 

Stage 2: Introduction

This is a major moment for your company and your marketing team, with a surge of initial promotion that could make or break the success of the product’s performance.

Are you up against a lot of competition, or are you bringing something totally novel to the stage? Is your product designed for a wide audience group, or do you have a very specific subset of potential customers to target? However the chips fall, maximize marketing potential as much as you can, utilizing all of the channels at your disposal to introduce your product to the world.

Map out your promotional plan of attack, so you’re clear what channels you’ll be using and how. Consider your content marketing strategy, and what pieces of new content you want to create to promote your product. Weave those pieces into your editorial calendar so you can be as prepared as possible. 

Here are some promotional channels and tactics to consider:

Stage 3: Growth

Your product is taking off, and that’s great news. To keep the momentum going, utilize all channels to facilitate growth and broaden your pool of prospects. This includes social media, reviews and roundups, blog posts, newsletters, and standard print and digital advertising. The more people you can reach, the more growth potential you have.

It’s also important that you listen to the feedback you’re receiving from your customers and users at this stage. When people begin using a new product, they can sometimes pick up on issues or inefficiencies that the product creators missed. If negative feedback goes unresolved, it could drastically affect the trajectory of your product’s life cycle. Make sure you provide customer surveys and ask your customer-facing teams what people are saying about the product. 

Stage 4: Maturity

Your product will spend a lot of time in this stage, which is when it hits its peak and is just riding the wave. You’ve still got to keep the momentum going though, even if you’re not quite as aggressive in your marketing efforts as you were before. Look carefully at the data you’ve gathered around performance and reviews to dictate your strategy here, since ignoring these key data points could lead to a shorter, less profitable maturity stage.

While it’s fine to ride the wave of success for a bit, you also want to make sure you don’t become too complacent. Think ahead and about your product’s lasting power. Anticipate the market and how it may evolve, and ultimately, how that may affect and shape your product. 

Stage 5: Saturation

Competition is all part of the game. In this stage of the product life cycle, you’re up against other, newer, cheaper options pulling your prospect’s attention in other places. How you respond will make a big difference. Think innovation: mixing up a product feature and/or how you market your product can create a ripple of interest and keep your prospects’ interest.

You must maintain some sort of competitive advantage to keep your product desirable and offer value to your customers. This should always be top of mind with your marketing team; otherwise, you risk product decline.

Stage 6: Decline

Even the best waves don’t last forever. The decline in the product life cycle refers to when interest wanes and sales start to falter. Your job here is to come up with ways to stay relevant. Sometimes this means a brand new marketing campaign that puts a fresh light on your product. Other times it means pulling the product entirely and accepting the loss. Whatever you do, do it with purpose and ensure there’s a clear end goal in mind beyond just dragging the product out as long as you can.

How you tackle the life cycle and how well you tap into the market and your audiences’ needs greatly determine the success and lasting power of your product. Never get complacent. Instead, foster innovation and continue to entertain ideas for improvement. Oh, and whatever you do, don’t be Blockbuster.

PRESS RELEASE: BenchmarkONE Launches New Features: Dynamic Content and Teams

St. Louis, MO – July 1, 2020 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions, today announces the launch of two new features: Dynamic Content and Teams. These new features will offer users more personalized options for their outreach and a new layer of contact management. 

Dynamic Content allows users to send multiple audiences targeted content from a single email. The ability to choose which contacts see certain email content makes unique offers or hyper-targeted messaging seamless and easy to implement. 

Teams provides users a way to easily organize contacts into groups that only specific users can access. This is ideal for organizations that manage multiple territories, buildings, districts, franchises, and groups. 

With these features also comes the release of BenchmarkONE’s Lite Version. The Lite Version is a scaled-back package perfect for email marketers who want to manage contacts but don’t need a full-blown CRM.

“By adding these pivotal new features and also releasing a pared-down version of BenchmarkONE, we’ll be able to expand our customer base while providing the same stellar experience and allowing users to scale their sales and marketing strategies no matter their size or budget,” BenchmarkONE CEO Jonathan Herrick said.

Additional Resources:

Schedule a live demonstration of BenchmarkONE here.

Learn more about Dynamic Content and Teams here

About BenchmarkONE

BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale. The all-in-one platform is an easy-to-use hub for small businesses that need to build better relationships with customers and automate their sales process.

New! Dynamic Content and Teams

We can finally tell you all about two of our latest features: Dynamic Content and Teams! 

At BenchmarkONE, we’re continuously striving to make our product an easy-to-use necessity for marketers, sales professionals, and small business owners. We know that in doing so, it’s imperative we fully understand what it takes to make their lives easier, and what is necessary to help them deliver on their marketing and sales goals. That’s why developing these exciting new features was a no-brainer. 

Let’s dive into why these features are so important. 

Dynamic Content Offers More Personalization

One simple fact about marketing is that audiences respond differently to certain kinds of content. People are not robots, and what may yield a positive response with some people, may not do the same for others. 

But we’re busy people. And we don’t have time to manually tweak our messaging so that it caters to the right people. Which is why Dynamic Content is magic. 

Dynamic Content allows users to send multiple audiences targeted content from a single email. The ability to choose which contacts see certain email content makes unique offers or hyper-targeted messaging seamless and easy to implement. 

Teams Enables Better Contact Management 

If you’re part of a company that manages multiple regions, territories, buildings, districts, and areas, you probably have a strong appreciation for any tool that offers a better way to organize. Well, with Teams, you’re in luck. 

Teams provides users a way to easily organize contacts into groups that only specific users can access. This eliminates any confusion over whose contacts are whose, and can assist in reducing any user errors that come with full list access. 

We’re so excited to release these features to our users, and we’re even more excited at the chance to offer them more value and options that will make their lives easier. 

Set up a demo to learn more about these features and our marketing automation software.