How to Put Together a Social Media Calendar How to Put Together a Social Media Calendar Everyone uses social media. We use it to find new recipes, DIY hacks, interior design inspo, and the best products and services out there for our needs. Download Your Social Media Calendar Template Download Should be Empty: We protect your info, promise 55% of consumers use social media to learn about new brands Yes, once social media was just a platform used to engage with friends and acquaintances. However, now, with the amount of data social platforms are able to obtain from users, social media is a great way for brands to get in front of potential buyers. It makes sense. So many people are active on social media, engaging with content and scrolling through videos, pictures, and tweets. If brands want to widen their reach and make themselves known, why not use platforms where their audience is already engaged? What’s more, brands can use their social media profiles and posts as an extension of their marketing efforts. They can showcase products, special promos, and offers to help spike interest and conversions. And, since they have total control, brands can use their social profiles to tell the world more about who they are as a brand. Social media helps break down walls and barriers between your brand and its target audience. It makes your brand more accessible and when you’re more accessible, trust can be formed. With trust comes a stronger relationship that definitely helps boost sales. If your brand wants to not only be competitive but tap into channels that allow it to access its audience, having a consistent social media presence is an absolute must. But obtaining consistency isn’t as easy as you think it might be. With all the other strategies your small business is focused on, implementing a social media strategy can often fall off the to-do list. This is why you need something to help keep you accountable. Why Your Business Needs a Social Media Calendar Posting a few times on social every other week or so isn’t enough. You have to treat social media like every other channel in your marketing strategy. In order to be effective, you need to be consistently posting. And not only that, you need to explore various different approaches so that your audience has a few different ways to engage with your brand. There’s more to social than just posting a picture or typing out a tweet and calling it a day. That’s why you need to have some sort of way to map out your posting schedule so you can incorporate different kinds of posts as well as maintain consistency. Having a social media calendar not only helps you map out your future posts, but it can ensure you’re mixing things up on each channel and holding yourself accountable. Also, if you have an upcoming special promo or push, you can use your social media calendar to proactive plan some social posts to support those efforts. It’s so easy to let social media efforts fall off and let other initiatives take precedence. However, social media is an important marketing tool, so it’s key that you have something, like a calendar, to ensure you’re staying on top of it. A Social Media Channel Breakdown Having a social media strategy doesn’t mean you have to be on every channel out there. First, you need to keep in mind the number of platforms your team can realistically post on, as well as which platforms your audience is engaged on. For example, if you’re a freelance writing and consultation agency, it doesn’t make a ton of sense for you to be active on platforms like Pinterest. If you aren’t sure how to determine which social platforms your audience is on, try surveying your existing customers. You can send them an email survey asking which social platforms they’re on and which they enjoy the most. Another idea is to tap into the user demographics of each platform. You can easily find these stats online and they’ll tell you things like: Age Gender City Country Job Industry and/or title Sometimes it’s enough to just stick to social platforms that are the most popular: Twitter, LinkedIn, Instagram, Facebook, and TikTok. Let’s examine each platform and establish what kinds of content you should be publishing on each and how often. Twitter Twitter is all about brevity. Since each tweet can only be a maximum of 280 characters, saying a mouthful isn’t really an option. It’s a great place for sharing blog posts, guest-written articles, or other industry-related articles. Make sure you tag all involved parties, which can mean easy retweets and sets the stage for relationship building on the platform. With Twitter, the more you publish the better. The main feed is constantly updating, as others on the platform are feeding it basically around the clock. Buffer recommends tweeting at least 30 times a day. LinkedIn If you’ve ever looked for a job or looked for valuable candidates to bring on to your company, then you’re quite familiar with LinkedIn. This platform is all about professionalism, making it a great channel for your small business brand. Make sure you fill out your business profile thoroughly, as many people will rely on that to learn more about your company. LinkedIn is also a great place to share articles and blog posts, as well as industry news and trends. We also recommend using their article publishing feature to republish any content of yours. LinkedIn takes those pieces and shares them with an audience that will be most inclined to find them useful, helping you expand your reach and credibility. It’s best to publish on LinkedIn at least two to five times per week. Instagram Instagram is a photo and video-sharing platform, so naturally, that’s the kind of content that makes the most sense to share there. With Instagram, you can get creative and pull images from your blog posts, or turn compelling quotes or stats into graphics for a different kind of engagement. With Instagram stories, you can tap into various engagement features (like polls or the “Ask me a question” feature) to interact with your audience in new and fun ways. Instagram is also a great place to share demos of your product or software, show behind-the-scenes of your operation, or employee spotlights so your audience can see the human aspect of your brand. It’s best to post at least two Instagram stories per day and two feed posts per week. Facebook Facebook is a great platform for small businesses. Creating a profile for your small business helps you tap into a wider audience and build a community to expand your brand. You can use Facebook to share recently published content, interesting videos regarding products, employee spotlights or office culture, and engaging images. It’s also not a bad place to publish company updates and important information regarding operations. People like to follow local businesses via Facebook, so keep in mind that your followers there may be more local to your city, especially if you have a storefront. According to the American Marketing Association, the best times to post on Facebook are in the mornings of Tuesdays, Wednesdays, and Fridays. However, Hootsuite recommends posting at least one time a day. TikTok TikTok is quickly becoming the most popular social media platform, but it’s not for everyone. It’s strictly video content and unlike the other platforms, TikTok’s audience is mostly GenZ. Incorporating TikTok into your strategy can be beneficial, as their platform is hyper-targeted, so your content will fall into the feeds of those who will most likely enjoy it. However, that doesn’t mean you’ll necessarily see a ton of return from being present there. If you do decide to incorporate TikTok into your social media strategy, more is more. It’s recommended to post anywhere between one and three times a day. Visuals and Videos When it comes to the type of content you publish on social media, you want it to be engaging. Creating visuals is always a great way to take written content and make it easier to consume. People love images, be it a photo, a graphic, or a gif. Take it a step further and create a video that explains how one of your products works. Showing instead of telling is great for your brand story and great for pulling your audience in. Here are a few specific examples of visual content to post on social media: Retail A clothing try-on video that pairs various clothing products for a full look A mix-and-match graphic that shows the versatility of a pair of pants SaaS A visual onboarding checklist for your latest software A video demonstrating how a software feature works Hospitality A visual outlining a new cocktail recipe A time-lapse video prepping a hotel room for a new guest Captions Captions may not be the star of the show, but they are an important component of your social media post. The length of your caption and what it entails depends on the intent of your post. For example, if you’re posting a recipe video, it would be beneficial to also post the steps in your caption, along with the tools, supplies, and ingredients needed. If that recipe video walks viewers through how to make a cake, with the intent of sellin through how to make a cake, with the intent of selling a specific cake mix, make sure you highlight that cake mix in the captions. Your social media captions are where you can expand on your post, so make sure you choose your words wisely and that you’re as clear and direct as possible. Also, if you’re collaborating with another brand or they’re a part of the post in some way, tag them in the image but also tag them in the caption for an additional shout out. This will also make your post shareable for collaborators, which will expand your reach to their audience. There you have it, your simple guide for putting together your social media calendar. If you’re still not sure how to put together your calendar, don’t fret! We’ve got a weekly and monthly social media calendar template for you to download and make your own. Just fill out the form and you can start planning your social media strategy today!
LinkedIn and BenchmarkONE Lead Generation Webinar Generate 100+ New Leads Now How to Create a High-Power Lead Engine with LinkedIn An instant recipe for using LinkedIn to find and connect with new leads in your target audience. WATCH THE WEBINAR What You’ll Learn Generating leads for your small business is an ongoing struggle. If you're going to keep your small businesses profitable, you need to be actively generating leads, setting up meetings with prospects, and increasing sales. However, when it comes to these efforts, it can feel like you've exhausted all your resources. But that simple isn't true. In this webinar, Kevin McCann, President and CEO of Lead-Launcher, walks you through how to use LinkedIn alongside marketing automation tool BenchmarkONE to create successful outreach campaigns that keep your lead funnel flowing. What You’ll Learn How to create a targeted list in LinkedIn and connect with that list at scale. How to generate meetings with your ideal customer profile. How to turn those leads into new customers with a step-by-step process. Start creating and sharing the right content with the right leads at the right time. WATCH THE WEBINAR Free Valentine’s Day Email Templates Free Valentine’s Day Email Templates Go ahead. Send some love. Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Pack We protect your info, promise Learn everything you need to know about Valentine’s You’re sweet on your customers, and we want to help you let them know! Download this Valentine’s Day email template pack to get your hands on email templates that you can copy, paste, tweak, and send through your email marketing software. Templates include: Announcement email for your customers Blog Update email for prospects you want to keep in touch with Sales email to drive new business Win-Back email to help you re-engage lost customers Fill out the form and we’ll email your free Valentine’s Day templates. Includes images and HTML files. Send through your favorite email marketing software. Blog Post Update Win-Back Email Valentine Sale Announcement Marketing Automation Webinar How Marketing Automation Fuels Content Creation and Amplification A webinar on how marketing automation enables you to create the right content and share it with your leads effectively. WATCH THE WEBINAR What You’ll Learn A lot of time, effort, and strategy goes into your content marketing. There's brainstorming topic ideas, the process of actually creating and editing the content, implementing an SEO strategy, and making sure you share it out on the right channels so the right people see it and engage with it. That's why having a marketing automation tool is so important. In this webinar, Allie Wolff, Director of Product Marketing at BenchmarkONE, discusses how marketing automation helps you take the content you're creating and use it strategically in your email nurture campaigns, sales outreach, and other marketing campaigns for optimal engagement. What You’ll Learn How marketing automation enables you to send the right content to your leads How marketing automation provides you with another channel for content distribution How tapping into the data within your marketing automation and CRM tool can help you determine what kinds of content you need to create Start creating and sharing the right content with the right leads at the right time. WATCH THE WEBINAR CareerPlug Webinar Remote Hiring: Creating Exceptional Experiences A Webinar on How Small Businesses Can Tackle Remote Hiring WATCH THE WEBINAR What You’ll Learn Hire the right people for your small business, no matter where they’re located COVID-19 has changed the way we do business. Tons of small businesses are adjusting the way they sell, the way their employees work, and the way they hire. In this webinar, hosted by BenchmarkONE, Natalie Morgan, Sr. Director of People at CareerPlug, discusses key data from the CareerPlug 2021 Hiring Trends Report. What You’ll Learn Hiring stats, trends, and common practices from CareerPlug's 2021 Hiring Trends Report Why remote hiring is here to stay Steps small businesses can take to ensure they hire the best employee for their needs The list collection and management practices that lead to higher deliverability Tips for small businesses to enhance their employer brand Expand your talent pool and get the most qualified employees to work for your small business. WATCH THE WEBINAR 50 Articles To Make You An Email Marketing Expert 50 Articles To Make You An Email Marketing Expert Must-read articles to help you ace your email marketing Become an Email Expert Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Roundup We protect your info, promise Learn Everything You Need to Know About Email Marketing Staying up to speed on the best email marketing tactics is no easy feat. There are always new trends and strategies out there to try. How do you know if you’re doing all you can to make your efforts effective? Email marketing is just one aspect of your job, and you don’t have time to go digging around for education on new ideas and tactics. That’s why we compiled 50 of our best email marketing-focused articles that cover everything from deliverability to strategies to tools. So next time email marketing has you scratching your head, pull up this roundup for some helpful information. Happy reading! K12 Email Marketing Guide Email Marketing for Educators Everything you need to implement and facilitate effective email marketing for your K12 school. Download your K12 email marketing guide Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download Form Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download We protect your info, promise Cut through the communication confusion and keep your contacts informed with email marketing At a time when education professionals find themselves in an increasingly competitive marketplace, with overhead costs growing by the day, new ways to derive greater efficiency and value from stretched marketing budgets is crucial. Which makes email marketing one of the best tactics educators and educational professionals can implement. Download our free guide, and you’ll access: How to design email marketing campaigns to attract new buyers while maintaining the loyalty of existing ones. How to tackle the challenges of maintaining adherence to government legislation and the education industry's self-regulation standards. Relevant statistics to gauge the effectiveness of email marketing utilized by other education facilities nationwide. How strategic, tailored email marketing campaigns can help you achieve and maintain the maximum benefit possible. Email Deliverability 101 Webinar Improving Email Deliverability 101 A Webinar on Understanding the Basics of Making it to the Inbox WATCH THE WEBINAR What You’ll Learn Learn everything you need to know about email deliverability Marketers spend a lot of time creating and optimizing email campaigns to build relationships with their subscribers and drive business. But even the most well-crafted message won’t serve its intended purpose if the message isn’t delivered to the recipient’s inbox. Download this webinar, hosted by our friends at Kickbox, an email deliverability tool, and learn: What You'll Learn Essential tips for increasing deliverability and maximizing email ROI Why sender reputation is the key to consistent deliverability, and how to manage it Dealing with the Drawbacks The list collection and management practices that lead to higher deliverability The top myths that keep marketers from achieving higher deliverability The K12 Back to School Icon Pack The K12 Back to School Icon Pack Inform parents and students of COVID-related school protocols with these creative icons Get the K12 Icon Pack Sent to Your Inbox Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Icons We protect your info, promise Access professionally-designed COVID-related icons and keep everyone in-the-know. We can all agree that COVID has thrown us a huge curveball, and heading back to school this year will undoubtedly look different. It’s up to you to make sure parents, students, and your education community are fully aware of the protocols necessary for a safe and productive school year. In our K12 Back to School Icon Pack, you’ll have access to eye-catching, creative images to help you communicate any special procedures and rules your school is implementing to keep everyone as safe as possible. Images include classroom safety and distancing icons, as well as other sanitary and school-related assets. Download the pack and make your COVID-related communication a little easier. Posts navigation Older posts
Free Valentine’s Day Email Templates Free Valentine’s Day Email Templates Go ahead. Send some love. Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Pack We protect your info, promise Learn everything you need to know about Valentine’s You’re sweet on your customers, and we want to help you let them know! Download this Valentine’s Day email template pack to get your hands on email templates that you can copy, paste, tweak, and send through your email marketing software. Templates include: Announcement email for your customers Blog Update email for prospects you want to keep in touch with Sales email to drive new business Win-Back email to help you re-engage lost customers Fill out the form and we’ll email your free Valentine’s Day templates. Includes images and HTML files. Send through your favorite email marketing software. Blog Post Update Win-Back Email Valentine Sale Announcement
Marketing Automation Webinar How Marketing Automation Fuels Content Creation and Amplification A webinar on how marketing automation enables you to create the right content and share it with your leads effectively. WATCH THE WEBINAR What You’ll Learn A lot of time, effort, and strategy goes into your content marketing. There's brainstorming topic ideas, the process of actually creating and editing the content, implementing an SEO strategy, and making sure you share it out on the right channels so the right people see it and engage with it. That's why having a marketing automation tool is so important. In this webinar, Allie Wolff, Director of Product Marketing at BenchmarkONE, discusses how marketing automation helps you take the content you're creating and use it strategically in your email nurture campaigns, sales outreach, and other marketing campaigns for optimal engagement. What You’ll Learn How marketing automation enables you to send the right content to your leads How marketing automation provides you with another channel for content distribution How tapping into the data within your marketing automation and CRM tool can help you determine what kinds of content you need to create Start creating and sharing the right content with the right leads at the right time. WATCH THE WEBINAR CareerPlug Webinar Remote Hiring: Creating Exceptional Experiences A Webinar on How Small Businesses Can Tackle Remote Hiring WATCH THE WEBINAR What You’ll Learn Hire the right people for your small business, no matter where they’re located COVID-19 has changed the way we do business. Tons of small businesses are adjusting the way they sell, the way their employees work, and the way they hire. In this webinar, hosted by BenchmarkONE, Natalie Morgan, Sr. Director of People at CareerPlug, discusses key data from the CareerPlug 2021 Hiring Trends Report. What You’ll Learn Hiring stats, trends, and common practices from CareerPlug's 2021 Hiring Trends Report Why remote hiring is here to stay Steps small businesses can take to ensure they hire the best employee for their needs The list collection and management practices that lead to higher deliverability Tips for small businesses to enhance their employer brand Expand your talent pool and get the most qualified employees to work for your small business. WATCH THE WEBINAR 50 Articles To Make You An Email Marketing Expert 50 Articles To Make You An Email Marketing Expert Must-read articles to help you ace your email marketing Become an Email Expert Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Roundup We protect your info, promise Learn Everything You Need to Know About Email Marketing Staying up to speed on the best email marketing tactics is no easy feat. There are always new trends and strategies out there to try. How do you know if you’re doing all you can to make your efforts effective? Email marketing is just one aspect of your job, and you don’t have time to go digging around for education on new ideas and tactics. That’s why we compiled 50 of our best email marketing-focused articles that cover everything from deliverability to strategies to tools. So next time email marketing has you scratching your head, pull up this roundup for some helpful information. Happy reading! K12 Email Marketing Guide Email Marketing for Educators Everything you need to implement and facilitate effective email marketing for your K12 school. Download your K12 email marketing guide Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download Form Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download We protect your info, promise Cut through the communication confusion and keep your contacts informed with email marketing At a time when education professionals find themselves in an increasingly competitive marketplace, with overhead costs growing by the day, new ways to derive greater efficiency and value from stretched marketing budgets is crucial. Which makes email marketing one of the best tactics educators and educational professionals can implement. Download our free guide, and you’ll access: How to design email marketing campaigns to attract new buyers while maintaining the loyalty of existing ones. How to tackle the challenges of maintaining adherence to government legislation and the education industry's self-regulation standards. Relevant statistics to gauge the effectiveness of email marketing utilized by other education facilities nationwide. How strategic, tailored email marketing campaigns can help you achieve and maintain the maximum benefit possible. Email Deliverability 101 Webinar Improving Email Deliverability 101 A Webinar on Understanding the Basics of Making it to the Inbox WATCH THE WEBINAR What You’ll Learn Learn everything you need to know about email deliverability Marketers spend a lot of time creating and optimizing email campaigns to build relationships with their subscribers and drive business. But even the most well-crafted message won’t serve its intended purpose if the message isn’t delivered to the recipient’s inbox. Download this webinar, hosted by our friends at Kickbox, an email deliverability tool, and learn: What You'll Learn Essential tips for increasing deliverability and maximizing email ROI Why sender reputation is the key to consistent deliverability, and how to manage it Dealing with the Drawbacks The list collection and management practices that lead to higher deliverability The top myths that keep marketers from achieving higher deliverability The K12 Back to School Icon Pack The K12 Back to School Icon Pack Inform parents and students of COVID-related school protocols with these creative icons Get the K12 Icon Pack Sent to Your Inbox Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Icons We protect your info, promise Access professionally-designed COVID-related icons and keep everyone in-the-know. We can all agree that COVID has thrown us a huge curveball, and heading back to school this year will undoubtedly look different. It’s up to you to make sure parents, students, and your education community are fully aware of the protocols necessary for a safe and productive school year. In our K12 Back to School Icon Pack, you’ll have access to eye-catching, creative images to help you communicate any special procedures and rules your school is implementing to keep everyone as safe as possible. Images include classroom safety and distancing icons, as well as other sanitary and school-related assets. Download the pack and make your COVID-related communication a little easier. Posts navigation Older posts
CareerPlug Webinar Remote Hiring: Creating Exceptional Experiences A Webinar on How Small Businesses Can Tackle Remote Hiring WATCH THE WEBINAR What You’ll Learn Hire the right people for your small business, no matter where they’re located COVID-19 has changed the way we do business. Tons of small businesses are adjusting the way they sell, the way their employees work, and the way they hire. In this webinar, hosted by BenchmarkONE, Natalie Morgan, Sr. Director of People at CareerPlug, discusses key data from the CareerPlug 2021 Hiring Trends Report. What You’ll Learn Hiring stats, trends, and common practices from CareerPlug's 2021 Hiring Trends Report Why remote hiring is here to stay Steps small businesses can take to ensure they hire the best employee for their needs The list collection and management practices that lead to higher deliverability Tips for small businesses to enhance their employer brand Expand your talent pool and get the most qualified employees to work for your small business. WATCH THE WEBINAR 50 Articles To Make You An Email Marketing Expert 50 Articles To Make You An Email Marketing Expert Must-read articles to help you ace your email marketing Become an Email Expert Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Roundup We protect your info, promise Learn Everything You Need to Know About Email Marketing Staying up to speed on the best email marketing tactics is no easy feat. There are always new trends and strategies out there to try. How do you know if you’re doing all you can to make your efforts effective? Email marketing is just one aspect of your job, and you don’t have time to go digging around for education on new ideas and tactics. That’s why we compiled 50 of our best email marketing-focused articles that cover everything from deliverability to strategies to tools. So next time email marketing has you scratching your head, pull up this roundup for some helpful information. Happy reading! K12 Email Marketing Guide Email Marketing for Educators Everything you need to implement and facilitate effective email marketing for your K12 school. Download your K12 email marketing guide Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download Form Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download We protect your info, promise Cut through the communication confusion and keep your contacts informed with email marketing At a time when education professionals find themselves in an increasingly competitive marketplace, with overhead costs growing by the day, new ways to derive greater efficiency and value from stretched marketing budgets is crucial. Which makes email marketing one of the best tactics educators and educational professionals can implement. Download our free guide, and you’ll access: How to design email marketing campaigns to attract new buyers while maintaining the loyalty of existing ones. How to tackle the challenges of maintaining adherence to government legislation and the education industry's self-regulation standards. Relevant statistics to gauge the effectiveness of email marketing utilized by other education facilities nationwide. How strategic, tailored email marketing campaigns can help you achieve and maintain the maximum benefit possible. Email Deliverability 101 Webinar Improving Email Deliverability 101 A Webinar on Understanding the Basics of Making it to the Inbox WATCH THE WEBINAR What You’ll Learn Learn everything you need to know about email deliverability Marketers spend a lot of time creating and optimizing email campaigns to build relationships with their subscribers and drive business. But even the most well-crafted message won’t serve its intended purpose if the message isn’t delivered to the recipient’s inbox. Download this webinar, hosted by our friends at Kickbox, an email deliverability tool, and learn: What You'll Learn Essential tips for increasing deliverability and maximizing email ROI Why sender reputation is the key to consistent deliverability, and how to manage it Dealing with the Drawbacks The list collection and management practices that lead to higher deliverability The top myths that keep marketers from achieving higher deliverability The K12 Back to School Icon Pack The K12 Back to School Icon Pack Inform parents and students of COVID-related school protocols with these creative icons Get the K12 Icon Pack Sent to Your Inbox Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Icons We protect your info, promise Access professionally-designed COVID-related icons and keep everyone in-the-know. We can all agree that COVID has thrown us a huge curveball, and heading back to school this year will undoubtedly look different. It’s up to you to make sure parents, students, and your education community are fully aware of the protocols necessary for a safe and productive school year. In our K12 Back to School Icon Pack, you’ll have access to eye-catching, creative images to help you communicate any special procedures and rules your school is implementing to keep everyone as safe as possible. Images include classroom safety and distancing icons, as well as other sanitary and school-related assets. Download the pack and make your COVID-related communication a little easier. Posts navigation Older posts
50 Articles To Make You An Email Marketing Expert 50 Articles To Make You An Email Marketing Expert Must-read articles to help you ace your email marketing Become an Email Expert Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Get the Roundup We protect your info, promise Learn Everything You Need to Know About Email Marketing Staying up to speed on the best email marketing tactics is no easy feat. There are always new trends and strategies out there to try. How do you know if you’re doing all you can to make your efforts effective? Email marketing is just one aspect of your job, and you don’t have time to go digging around for education on new ideas and tactics. That’s why we compiled 50 of our best email marketing-focused articles that cover everything from deliverability to strategies to tools. So next time email marketing has you scratching your head, pull up this roundup for some helpful information. Happy reading!
K12 Email Marketing Guide Email Marketing for Educators Everything you need to implement and facilitate effective email marketing for your K12 school. Download your K12 email marketing guide Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download Form Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Download We protect your info, promise Cut through the communication confusion and keep your contacts informed with email marketing At a time when education professionals find themselves in an increasingly competitive marketplace, with overhead costs growing by the day, new ways to derive greater efficiency and value from stretched marketing budgets is crucial. Which makes email marketing one of the best tactics educators and educational professionals can implement. Download our free guide, and you’ll access: How to design email marketing campaigns to attract new buyers while maintaining the loyalty of existing ones. How to tackle the challenges of maintaining adherence to government legislation and the education industry's self-regulation standards. Relevant statistics to gauge the effectiveness of email marketing utilized by other education facilities nationwide. How strategic, tailored email marketing campaigns can help you achieve and maintain the maximum benefit possible.
Email Deliverability 101 Webinar Improving Email Deliverability 101 A Webinar on Understanding the Basics of Making it to the Inbox WATCH THE WEBINAR What You’ll Learn Learn everything you need to know about email deliverability Marketers spend a lot of time creating and optimizing email campaigns to build relationships with their subscribers and drive business. But even the most well-crafted message won’t serve its intended purpose if the message isn’t delivered to the recipient’s inbox. Download this webinar, hosted by our friends at Kickbox, an email deliverability tool, and learn: What You'll Learn Essential tips for increasing deliverability and maximizing email ROI Why sender reputation is the key to consistent deliverability, and how to manage it Dealing with the Drawbacks The list collection and management practices that lead to higher deliverability The top myths that keep marketers from achieving higher deliverability
The K12 Back to School Icon Pack The K12 Back to School Icon Pack Inform parents and students of COVID-related school protocols with these creative icons Get the K12 Icon Pack Sent to Your Inbox Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Icons We protect your info, promise Access professionally-designed COVID-related icons and keep everyone in-the-know. We can all agree that COVID has thrown us a huge curveball, and heading back to school this year will undoubtedly look different. It’s up to you to make sure parents, students, and your education community are fully aware of the protocols necessary for a safe and productive school year. In our K12 Back to School Icon Pack, you’ll have access to eye-catching, creative images to help you communicate any special procedures and rules your school is implementing to keep everyone as safe as possible. Images include classroom safety and distancing icons, as well as other sanitary and school-related assets. Download the pack and make your COVID-related communication a little easier.