Content Distribution Checklist Content Distribution Checklist Must-Do Tips for Drawing Readers to Your Blog Get Our Content Distribution Checklist Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Checklist We protect your info, promise Don’t Just Post and Pray. Be Proactive About Sharing Your Content. Keeping up with your business blog isn’t easy. So if you’ve conquered inertia, sat down and written a great blog post, give it the finishing touches- and the attention- that it deserves. Before you hit publish, take these next steps to make sure that your post doesn’t just sit on your site, but grabs the attention of new prospects and drives them down the sales funnel. Print out this checklist and keep it within arms reach to get more mileage out of your blog posts.
The Big Guide to Small Biz Marketing The Big Guide to Small Budget Marketing Get More Bang For Your Marketing Bucks Download the Big Guide to Small Budget Marketing Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Guide We protect your info, promise Brought to you by the SMB experts at BenchmarkONE and Kabbage. Small Budget, Big Ideas BenchmarkONE and Kabbage have teamed up to bring you the best marketing strategies for businesses that need to do more with less. In today’s digital landscape, small business marketing is more complex and technical than it was in the past. Without a comprehensive understanding of what it takes to launch a successful marketing campaign, it’s difficult to know where to start, how you should be investing your marketing budget — or when to ask for help. So, how do you start creating a successful marketing campaign on a small business budget? What You'll Learn Know your target market inside out Recognize the best opportunities for increasing market share Connect with leads before they become customers Nurture leads for future sales Automate repetitive aspects of your marketing campaign Personalize communication to make your prospects feel valued and appreciated Build a reputation based on your business’s unique vision and culture And add a host of other benefits that come with gaining exposure This handy guide will give you expert insight into the best marketing strategies in use today, as well as a game plan for putting together a marketing budget that will set you up for success. This Guide Brought to You by BenchmarkONE in Partnership with Kabbage Kabbage allows businesses to use the power of their own data to get immediate access to the working capital they need to grow. They do it all online within minutes, 100% automated, no forms and no waiting. You can get a line of credit up to $100,000 that’s accessible at any time.
Ultimate Guide to Marketing Automation The Ultimate Guide to Marketing Automation Everything Your Business Needs to Know About Automation Download the Ultimate Guide to Marketing Automation Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Guide We protect your info, promise Marketing Automation for Your Business Streamlining Your Process with Marketing Automation As a business owner, the center of your business operations and information revolves around you. But what happens if you can’t be reached? What happens if you want to take some time to work on big picture projects for your business? And, we know it’s a long shot, but what happens if you want to take a vacation? The fact is, you’re never too small to put a process in place. Yet, for many businesses, creating a sales and marketing process is one of the biggest hurdles faced. If you know you can leave the office and your business will hum along to a happy tune, congratulations. You probably have a great sales and marketing process. But, if you spend all day putting out fires and feel like your business would burn to the ground without you, this is your guide. Let’s take a deep dive into how to put a sales and marketing process into place with the help of sales and marketing automation.
Buyer Persona Workbook Build Buyer Personas for Your Business A Free Workbook with Templates to Help You Identify Your Radical Buyer Get Our Buyer Personas Your information will be shared with BenchmarkONE. We may reach out with relevant content, product and service updates. You can unsubscribe at any time. Send Me the Workbook We protect your info, promise Buyer Personas Drive Better Results for Your Business According to MLT Creative, using buyer personas in an email campaign can increase email open rates by 2x and boost clickthrough rates by 5x. Personas are an imaginary depiction of your ideal customer – but they are rooted in real life. When you align your sales, marketing, and business model to cater to your personas, you can attract better leads and win more customers. And if you think you’re too small to leverage buyer personas, think again. One of the advantages of being a small business owner is that you connect with your customers every day. Likely, you’re more in touch with your customers than say the CEO or VP of Marketing at a large corporation. The first versions of your personas might be built on educated guesses and hypothesis. That’s a great start, since you innately know things about your customer base. But don’t assume anything. Reach out to your customers and prospects in your target market to continue to learn about their identity, motivations and challenges. Continue to revisit your personas and let them evolve as you discover more about their real-life counterparts.
Celebrating Small Business Customers Improving Email Deliverability 101 A Webinar on Understanding the Basics of Making it to the Inbox You put in a ton of work at the top of the funnel to drive new leads to your business, growing your customer base. But what happens after that sought after lead becomes a customer? While you’re chasing new business, don’t forget about the customers you’ve already won. Nurture current customers to increase customer lifetime value and add more dollar signs to your bottom line.
CRM + Email Marketing = Great! CRM + Email Marketing Like PB & J, Some Things are Just Better Together Put the heart back into your messaging when you marry the info-tracking power of CRM with the nurturing touch of email marketing to increase engagement and drive sales.