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Build a Lead Gen Strategy – 5 Day Course

Lead Gen 101: A 5-Day Course for B2Bs

Get access to our proven framework for generating a steady stream of quality leads. The best part is, you don’t need a huge team or big budget to pull it off.

Sign up for our free 5-day email course and start attracting quality leads today.

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Start Your 5-Day Lead Gen Course

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Love your business, but hate scrambling to get new customers?

In this 5-day email course, we’ll cover how to:

  • Captivate more, higher-quality prospects.
  • Turn website visitors into real, bonafide leads
  • Read their minds (sort of).
  • Start a real conversation – ‘cause you’re not a robot.
  • Close the deal. We know you’re passionate about your work, but you gotta eat, too.

 

How do we know it works?  We’re proud to say that we’ve used this exact same framework to grow BenchmarkONE and have helped countless of our customers do the same with easy-to-use sales and marketing tools.

Learn Lead Gen in 5 Days

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Captivate More Prospects

Meet Your Ideal Buyer
Coax More People to Your Website

day-2

Connect with Visitors

Create a Lead Magnet
Capture Info with Landing Pages

day-3

Organize Your Data

Tag and Segment Your Leads
Score Your Leads
Get to Know Marketing Automation

day-4

Turn Emails into Conversations

Personalize Email
Build Campaigns

day-5

Close the Deal

Identify Who’s Hot and Ask for the Sale
Continue to Delight

Broken Sales & Marketing Process

Is It Time for a CRM?

Do you recognize the five unmistakable signs of a broken sales and marketing process?

 

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Fix Your Broken Processes

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Take a Closer Look at Your Sales and Marketing Process

Process – sounds boring, right? But it’s actually a valuable tool in scaling growth while maintaining the size of your workforce. For businesses on the precipice of explosive growth, taking another look at your sales and marketing process can be the difference between impactful penetration into the marketplace, or faltering while you attempt to ramp up new staff to do things the old way.

 

Missed opportunities, dropped balls, and lack of communication are all symptoms of a sales and marketing process that needs a little love – and a little help from tools and technology like a CRM.

 

Is your sales and marketing process watertight? Or can you see any of these scenarios happening within your process?

Turn Your Website Visitors into Customers

Turn Your Website into a Sales Machine

Sales Strategies for Businesses and Agencies with an Online Presence

 

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Turn Your Website into a Sales Machine

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Put Your Website to Work for Your Business

Most businesses are always looking for the “silver bullet” to drive new and repeat sales. If you’ve already invested in SEO, PPC and social media, then congrats! You’ve made it past a big hurdle that small businesses face; getting found online.

 

But did you know that 96% of people are not ready to buy from you the first time they visit your website? (Source Kiss Metrics)

 

Today’s prospect will visit your website, your competitor’s website, industry publications, online review sites and social media.

 

Why? To whittle down their list of potential vendors long before ever contacting your business or any sales representative.

 

This guide explores how to capture more prospects earlier in the buying process so you can earn their trust and convert them into sales.

Ultimate Guide to Online Marketing

The Ultimate Guide to Online Marketing

Simple, Cost-Effective Tips for Getting Your Business Found Online

 

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Learn how to get your business found online

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Drive More Leads to Your Website

You spend your day managing employees, helping customers, fulfilling jobs, putting out fires, just to wake up and do it again tomorrow. (Oh, and did someone mention that there was a life outside of your business?) Being an entrepreneur is a full-time job to which few can relate. The problem is, being pulled in every direction means you don’t have the time or resources to be effectively marketing yourself and driving new business.

 

Fill out the short form and we’ll send you the guide for simple, cost-effective strategies to get your business found online and to turn up the dial on your lead generation and inbound marketing efforts.

DIY Guide to SEO

The DIY Guide to SEO

Get The Help You Need With Search Engine Optimization

 

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Learn SEO Basics for Your Business

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Search Engine Optimization Tips for Your Business

Hire an SEO Agency? Or Take a DIY Approach?

So you want to drive more online visitors to your website or increase your rankings in Google’s search engine…

But, where do you start?

You could hire an SEO agency, but you might be able to boost your SEO yourself.

If you’re ready to improve SEO, but not quite ready to hire outside SEO help, download our DIY Guide to SEO for 16 SEO tips you can put into action today.

What You'll Learn

  • Essential tips for increasing deliverability and maximizing email ROI
  • Why sender reputation is the key to consistent deliverability, and how to manage it
  • Dealing with the Drawbacks
  • The list collection and management practices that lead to higher deliverability
  • The top myths that keep marketers from achieving higher deliverability

Content Marketing Playbook

The Content Marketing Playbook

A Workbook for Small Businesses

 

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Download the Content Marketing Workbook

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Nail Down Your Business’s Content Strategy

As a busy business owner, you are in the trenches every day, keeping your business running smoothly.

Creating content might not be at the top of your list…

But it should be.

Attracting the right buyers, boosting SEO, and staying top-of-mind with your audience are all powerful reasons why your content strategy matters.

The Content Marketing Playbook will help you get your content strategy out of your head and down on paper, giving you another effective tool to move the ball down the court for your business:

What You'll Learn

  • Identify & Segment Your Audience
  • Discover Where Interests & Expertise Intersect
  • Create & Deliver the Content
  • Measure & Optimize Your Strategy
  • Content Marketing Worksheets – so you can get your strategy on paper in a jiff.

You’ve Got (Personalized) Mail!

The Guide to Modern Email Marketing

Hello. You’ve Got (Personalized) Mail

 

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Get your guide to modern email marketing essentials

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The New Rules of Email Marketing

We live in a sea of distraction. Everything from our inbox to our favorite social media feed is buzzing with people and brands competing for our attention. It’s becoming increasingly difficult to cut through the noise to reach leads and customers. And amid the chaos, your one-size-fits-all email blast just doesn’t grab anyone’s attention anymore.

It’s like a contest where everyone gets a trophy. When you send the same email to everyone, no one feels special.

It’s time to get personal again.

Your small business probably sends email blasts or monthly newsletters to tell leads and customers about new products, services, and special offers. Connecting with your contacts through email is a great start, but that shouldn’t be where your relationship-building stops. If you want leads and customers to stop in their tracks and engage with you, you need to appeal to their own personal agenda.

When you put down your bullhorn and nurture relationships through one-to-one communication, trust is built, problems are solved, and sales skyrocket.

Download our email marketing guide to learn how.

Marketing Planner Workbook

Create Your Winning Marketing Plan

Download our Marketing Planner

 

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Download Our Marketing Planner

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To Succeed in Your Business, You Need a Marketing Plan

When it comes to marketing in the digital age, there are a lot of moving parts.  But don’t feel intimidated by modern marketing.

In our Marketing Planner, we’ll help you tackle a plan for defining your target buyer, attracting the right type of prospect, converting more prospects into customers, and turning your customers into raving fans of your business.

Download our simple marketing planner and fill out the included worksheets for a complete outline of your marketing initiatives.